The ads for Tom Ford' s new line of cosmetics are out and they feature the iconic designer getting some serious face time with  a gorgeously painted Lara Stone.

Photographed by Mert Alas and Marcus Piggott, the ads could easily have been ripped out of a 70s fashion mag, which is precisely the aesthetic Ford was going for with his collection. Informed and heavily inspired by the 70s and Studio 54, Stone looks like a latter day Jerry Hall so temptingly close to Ford's bearded bravado.

Ford explained his propensity for placing himself in his ads to WWD:

Im not in the ads because Im vain. A lot of people still dont know who I am, and the product sells better with me in the ads. The old designers Yves [Saint Laurent], Giorgio [Armani] and Ralph [Lauren] occasionally used to do it.

Yves, however, probably wouldn't approve.

Photos: Image Amplified