TOMS' Got Sole, and Will Walk Barefoot to Prove It
Apr 04, 2012 - by Jessica Lapidos
Last night, TOMS shoes hosted a Style Your Sole party in their Meatpacking showroom, where fashion bloggers and editors gathered to play arts and crafts all over pairs of blank white TOMS. We did this in prep for April 10th, the 5th annual One Day Without Shoes, when we will walk the streets of NYC shoeless to raise awareness for all the kids on the planet that walk dangerously barefoot. One for one, right?
As I'm sure you know, TOMS donates one pair of shoes to a child in need for every single pair purchased. They do massive shoe drops in destitute parts of the world to bestow shoes on children who walk barefoot through treacherous terrain to get things like water, education, and um, anything else they need because they don't own shoes. These kids get soil transmitted diseases like podoconiosis (aka Elephantitis, aka an awfully gross and deadly foot disease that comes from chemicals in the ground), and the only 100% preventative defense against such a disease is shoes. That's it.
So we painted shoes last night, and toasted those who support the cause. Want to make a difference? Host your own Style Your Sole party - anyone can do it! Just gather a group of friends (or your office, class, S&M group) and place an order for blank canvas TOMS ($44). Pick up some fabric paints, brushes, and copious wine and you've got yourself a goodie bag of a one of a kind custom shoe. And a child in need gets a pair too.
Join us at Tompskins Square Park before work on April 10th (see invite above), and trade your towering heels for the sidewalk. Let 'em know.