Topshop Pulls a Publicity Stunt
Apr 14, 2009 - by Rebecca Alexander
If any of you went to the Topshop opening, you might have noticed the giant line of people waiting to get in, but if you did some investigating, you would have realized that the store was actually empty. So why weren't they letting more people in?
"Page Six" is reporting that the line to get into Topshop wasn't necessary, but rather a publicity stunt to make the store look popular, as if it needed more 'popularity.' Nightclub-esque doormen are "purposely not letting in enough people at once, so that there are always people waiting outside."
Guess that proved our suspicions.
LINKAGE: NY Post