Tyra Banks has just announces she will be launching an online beauty and fashion brand.
I have always been passionate about harnessing my experience and knowledge in the beauty and fashion businesses and creating an engine that would provide my audience with inspirational and instructional content to help them look and feel their best, said Tyra Banks, Chairwoman and CEO of Bankable. I am very confident that with Demand Media, that dream is about to become a reality.
Demand Media, Inc., a leading online media company, and Bankable, a company focused on beauty and entertainment, today announced an exclusive partnership to create a new digital consumer-focused brand dedicated to beauty and fashion. Together, Demand Media and Tyra Banks plan to launch a multi-platform digital presence embodying her unique philosophy of Beauty Inside & Out, closely supporting her core mission to expand the definition of beauty. The efforts will include the development of an interactive web property, an engaging online video series and unique mobile applications. Per the agreement, Tyra Banks will become a shareholder in Demand Media.