Uniqlo to Venture Online
Aug 23, 2012 - by Emily Draznik
Everyone that doesn't live in San Francisco or New York City can breathe a sigh of relief. Japanese retailer Uniqlo plans to reach their $50 million expansion by launching an E-Commerce site.
After the opening of their gigantic flagship store on 5th Avenue in New York City, fashionable moderate-retailer Uniqlo plans on launching E-Commerce to further expand their brand.
The Japanese retailer has been rumored to be expanding for the last year or so. This September, they plan on opening a store in New Jersey and then their first west coast location in San Francisco in October. Luckily for those that don't live in California or New York City, the CEO of Uniqlo, Shin Odake, stated this morning that they are planning on launching E-Commerce.
Additionally Odake stated that he plans "to hire a lot of Americans and change our company to an American company from a Japanese company.
Uniqlo's an unfamiliar brand to American shoppers when compared to the popularity of high volume fashion retailers like Forever 21, Zara, and H&M, but unlike other foreign labels infiltrating the U.S. market, their price point and focus on classic pieces sets them apart. Now as stated before, Uniqlo will provide jobs for Americans and start their transition into being perceived as a more American company.
Uniqlo is now following suit of big budget retailers by moving online. Joining the likes of online newcomers Zara and H&M, Uniqlo can now join the rest of the modern fashion industry as the physical store starts to become less of a necessity and more of an inconvenience. But where's the next stop on Uniqlo's U.S. takeover? Chicago? L.A.? Where do you want Uniqlo to move next?