Victoria Drops the Beckham for New, Younger, Cheaper Dress Line
Jun 30, 2011 - by Lester Brathwaite
Victoria Beckham is launching a younger, "girlier," more affordable collection of dresses for Spring 2012 called simply, Victoria. They're super cute, super 60s and retailing for $500 to $900, just pretty damn super.
Vicks, 15 months pregnant with her first girl -- who will, by the bye, be the best-dressed baby in the world so Suri Cruise, fall back -- spoke to WWD about her new line along with her seemingly sassy "de facto chief executive officer" Zach Duane.
While Victoria envisions the line as representing her other, softer, less fierce grand diva bitch side, Zach tosses his weave back and tells it like it is: We had to do something or wed be a niche brand forever.
The dresses were inspired by Emily the Strange and mix a very definite 60s silhouette with bright, vibrant colors, resulting in what Beckham refers to as her "most girly collection" ever. The Victoria dress line will also be less body conscious, with the designer's intent to open them up "to women and girls of all different shapes and sizes."
Aside from discussing her upcoming collection, the WWD article also offers an interesting portrait of the usually reserved Victoria Beckham. She comes off as just another "working mum" who likens the pressure to "juggling glass balls when youve got the kids and a husband to look after, and youre passionate about your career."
But the most interesting tidbit comes from Vicks' longtime manager and Svengali, Simon Fuller, who explains Victoria's ascent from the ashes of dVb, her joint brand with huzzy David :
Very quickly we realized that she had a voice, there was demand, and more importantly, that she had her own brand that was very distinct from her life as Davids wife or them as a couple. We realized that the dVb brand name didnt really work because theyve taken very different paths, and what she stands for in the market is very different from what he stands for. We decided with the launch of the dress line that it would just be called Victoria Beckham and over a period of a few seasons, rebranded everything. DVb, as far as shes concerned, does not exist anymore.
Rather quietly and shrewdly, Victoria Beckham has carved a place for herself outside of David Beckham, the Spice Girls and her alien hyperbitch public image. And she did it with 3 kids hanging off of her and a 4th on the way -- nevermind that she probably has 400 nannies and a full house staff. But of all the Spice Girls, who knew Posh would be the most successful? [WWD]
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