Vogue Still Number 1 in Ad Pages, but W Is the Fastest Growing Pub
Jan 27, 2012 - by Lester Brathwaite
Anna Wintour is still effing shutting it down. 300 years into her tenure as editrix-in-chic of Vogue, the fashion's unofficial bible retains its top slot with ad pages for its March spring fashion issue -- the lesser man's September issue -- totaling 442.74. You see that .74? That's called putting in work, kids. It's also called Kohl's ads alongside Louis Vuitton, but such is the (reduced) price of success.
The major fashion titles were generally up in advertising from last year with W posting the greatest gain at 25% or 41 pages -- though at a total of 204 pages, it is still only fifth in the rankings. InStyle had its biggest ad count since stomping onto the newsstand 18 years ago with 344 pages -- a 13 % (39 pages) increase -- bringing it in at number 2. And this is how the rest of the list shakes out:
1. Vogue -- 442.74 pages, up 3.7%
2. InStyle -- 344 pages, up 13% (39 pages)
3. Elle -- 319 pages, up 2% (6 psges)
4. Harper's Bazaar -- 271 pages, up 16% (37 pages)
5. W -- 204 pages, up 25% (41 pages)
Meanwhile, what really matters in this story is that the March issue of Vogue will feature one Ms. Adele Laurie Blue Adkins, which -- just saying -- will be a marked improvement from the current Grammy gal gracing the February issue.