Who Knew a Panty Could be so Empowering?

Aug 22, 2012 - by Amanda Gabriele

When a remarkable woman comes across a glass ceiling or group of mean girls, she doesn't cower back in fear. A remarkable woman feels empowered by the obstacle and strives to overcome it. That's why a portion of every sale from the Empowered By You Panty line is extended to women in need to help them launch the businesses that will change their lives.

Designed by Hun Kim, this innovative, seamless Brazilian-cut thong was made with patented silicone flocking technology to prevent slipping, bunching and riding-up for ultimate comfort. Can it get any better than that? Yes, because $1 from the sale of every $2o panty goes to the Seven Bar Foundation, an organization that provides microfinance loans to empower women to build or grow their own businesses. You would be amazed at how even $50 can completely change a woman's life for the better.

Want to learn more? Check out the Empowered By You website and head over to AHAlife  to shop. And check out the gallery below for their kick-ass ad campaign.

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