YSL to Launch First Men's Campaign in Five Years
Jan 19, 2012 - by Lester Brathwaite
Yves Saint Laurent is showing their manly side this spring with its first menswear ad campaign in almost five years. The last time YSL ran a menswear campaign was for fall 2007 when Inez van Lamsweerde and Vinoodh Matadin shot industrial designer Marc Newsom. Reflecting, according to the house of YSL, the continued global growth of its men's wear line, Stefano Pilati signed on David Sims to capture model Baptiste Radufe for spring 2012.