COLLAB HO: Anna Sui for Target

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Anna Sui is set to be designing for the Designer Collaborations program at Target, and follows in the footsteps of Alexander McQueen. This is separate from Target’s Go International range which uses up and coming designers such as Luella and Proenza Schouler.

Sui’s inspiration for the range is Gossip Girl, Sui told WWD:

“I have always been a fan of designer partnerships with mass retailers, I think it is a great way to bring fashion to everyone. I love Go International and was intrigued with Target’s new take on designer partnerships. It’s a fresh approach. I was able to select a muse or source of creative inspiration to focus the collection around. It is an exciting challenge to try and interpret my aesthetic into a mass-produced product with a specific inspirational source as the focus. I liked the idea of creating a collection reflective of each characters’ style, sensibility and unique approach to fashion. By combining the elements of art, city, spirit, punk and glamour, we created a collection that exudes New York City fashion.”

Available Sept 13th.

LINKAGE: my fashion life