Edited by Saynt on
Richie Rich, nightlife icon and wild child designer, is launching “POPLUXE by RICHIE RICH” a new ready-to-wear collection set to take the blogging world by storm on September 9th. Richie has partnered with LookBooks.com to invite 350 fashion bloggers to his collection debut on opening night of Mercedes-Benz Fashion Week.
FASHION BLOGGERS CLICK HERE TO SECURE YOUR SEAT
Richie’s desire to introduce his new vision of fashion to the fresh faces taking over led him to skip the traditional route of only inviting the “status quo” and embrace the hundreds of fashion bloggers taking the industry by storm.
“Kitten’s are the new Cougar!!! The voice of many passionate fashion kids from around the world is really what matters to me, and causes change.” says Richie.
“PopLuxe is more than just a fashion collection, it’s the idea that pop culture and those who surround themselves around it are influencing what the new luxury will be. I want to surround myself with people who emulate this idea and who better than all the little kittens blogging their daily fashion obsessions on the web.”
Bloggers who want to attend Richie Rich’s Lincoln Center fashion show are being asked to visit LookBooks.com/RichieRich for details on how to reserve a seat at what will surely be one of fashion weeks most blogged about events.
Event Details:
“Heaven to Hello”
Popluxe by Richie Rich
September 9th at 9PM
The Studio at Lincoln Center
RSVP: www.LookBooks.com/RichieRich
Produced by Richie Rich World & The King Collective
Special Thanks To:
The King Collective: www.thekingcollective.com
Mad Stone Design Studio: www.madstonedesignstudio.com
Warren Tricomi: www.warrentricomi.com
Fashion Indie's Big Poppa.