Rihanna is the New Face of UNICEF
Rihanna has just been selected by GUCCI as the face of its new UNICEF campaign. The campaign, called “Tattoo Heart,” will offer a line of special edition GUCCI products featuring a tattoo style heart theme, with 25% of proceeds to benefit UNICEF.
Gucci creative director Frida Giannini said the fashion house selected RiRi for its first UNICEF ads because of her “strong personality,” feeling that “a musician and a beautiful woman was the perfect icon for this campaign.”
-Via Perez
