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Rugby Takes Online Shopping To The Next Level
The Fashion Indie Crew recently got a chance to stop by the Ralph Lauren Rugby store, and check out what may easily become the future of online shopping. Rugby is now allowing their customers the chance to literally window shop. Rugby has installed a large touch screen window display at their stores that allows shoppers to search the entire online store, and with a simple wave of a smartphone over the special barcode you can order your product right from your phone. This completely eliminates ordering something that looked good online, but like crap when you got it. I definately think there are still some kinks that need to be worked out, but I love where Rugby is headed with this, the possibilities are endless.
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