Saving The World, One Gucci At A Time
Read More:Frida Giannini, gucci, PPR Group, Yann Arthus-Bertrand
Gucci’s has teamed up with Yann Arthus-Bertrand, director of the upcoming environmental awareness film, HOME, to play it’s part in promoting worldwide sustainability and an environmental call to action. The film, funded PPR Group, a Gucci parent company, is a series of worldwide aerial images that leaves viewers wondering what they can do to help save the planet, to help save home.
In honor of the film, Gucci creative director Frida Giannini has designed a special, limited edition t-shirt in which proceeds will benefit Arthus-Bertrand’s non-profit organization, Goodplanet.org. Consider this a donation with a reward! These t-shirts, crafted from 100% organic cotton and natural dyes combine the Gucci and HOME names to promote awareness for all of the nations featured in the film. A HOME logo tote-bag accompanies each t-shirt.
Starting May 25th, these t-shirts, available in both men’s and women’s sizes for 140 Euros (about $185), will be sold at select Gucci stores worldwide. Who knew promoting environmental awareness could look so good?
