A 3-D avatar of Zombie Boy

“Video is more descriptive, more entertaining and, really, the most detailed way to present a collection,” said Kamali,who will be showing her spring 2012 collection via a 3-D short film on September 14th. In addition to the film, Kamali created a 3-D lookbook that can be viewed in different formats — including the good ole-fashioned red-and-blue cardboard glasses — at normakamali3d.com starting September 15th.

Mugler creative director Nicola Formichetti on the other hand worked with fantasy-gaming company, CCP Games, to create a video featuring an avatar of his muse, Zombie Boy aka Rick Genest. The video that will be shown on a seven-foot screen at Formichetti’s BOFFO pop-up store opening September 8th at 57 Walker St. Viewers will also be able to manipulate the angle and speed of the video using an iPad docked at a nearby podium.

In the video, Zombie Boy wears a leather jacket designed specifically for the 3-D environment and while Formichetti concedes that they could “make that into a product,” he’s “excited for the idea that it doesn’t actually exist in the physical world. It’s not about a product or a T-shirt. It’s about a new idea.”

And I’m excited for this 3-D interactive video, mostly because I’m a nerd at heart; though I will say, real Zombie Boy is a lot cuter — and, funny enough, less creepy — than avatar Zombie Boy. [NYT]

Susie Bubble took some time to talk about Marios Schwab’s latest collection, a mix of printed dresses with 3-D images on them. We weren’t impressed. Seriously Schwab, if you’re going to enter a third dimension can you at least make sure your prints are of something we want to see popping out at us, say like a Tiger (oh scary), a fist (watch out now!!!) or a giant pair of bodascious tatas!!! (I’d prefer the last although combing the three might make for the ulitmate sensory experience, eh?)

Either way, the collection seems to require the kind of gimmick that Schwab introduced cause as a whole, it was unmemorable. You can check out Susie’s snaps of the show and judge for yourself. Be sure to leave comments if you think I’m a totally idiot for talking smackage.

(Photography by Kate Rodgers and Patrick Lindblom)

LINKAGE: See that 3-D?