Look Five: Spring Spins Sheer and Long

The Sheer Tie Dye Skirt: $175

The dyed effect on this clear piece brings ethereality. It’s meant to layer, so I kept my blinding purple American Apparel tights on underneath. The leggings are low slung, and I’ve hiked the skirt up, leaving my skin only partially exposed, good for a summertime peekaboo.

The Summer Vest Dress: $195

Hitting floor length and speckled with florals, this garment is flexible in its wear. Pull it open for an all-encompassing vest, or close it for a lovely sweeping dress. And it gives me slight vibes of Easter Sunday, which I suppose makes sense, as it’s been reborn.

The Cashmere Crop: $105

Soft and delicious is this little top. It squeezes right into this look, its lavender picking up the purples throughout. In the mid-weather Spring, it’ll keep you cuddling warm with a jacket, but will still be working alone with a high waist. The shoulders stay aloft with substantial facing, acting as its own shoulder pads.

Want more from The Reformation? Check what I did with Look 1, Look 2, Look 3 and Look 4. Happy Shopping.

The Reformation NYC | 143 Ludlow St, New York, NY 10002, (646) 448-4925

Photography by Christopher Hall

Shoes by Walter Steiger.

Bradley Davidowitz

Where does the imagery for the screen-printing stem from?

It’s an extension of what we were already doing, which is traditional with a twist. We’re taking things that have already been done before and doing it a little bit better, a little bit different than people have seen them. I take iconic imagery and do it in a sort of “One Grey Day” way, which is to put a little twist on it and to get something that everybody’s familiar with, but have not seen in that form before.

You said that your name is a play on words. How did one great day become One Grey Day?

The concept for the line, tones of black, gray and white, was in place before we had a name for the line. I got me and my friends together and we were throwing around ideas. We were saying, ‘What’s the commonality that ties everything together?’ My own wardrobe, even my house, everything’s gray. I knew that gray was going to be the underlying concept through the whole collection. People ask me, “Why gray?” Everybody knows in Los Angeles, when I say, “a gray day,” they know what I mean because we have these days all the time. Even in summer. In April, the beginning of spring, you’ll wake up and everything looks gray. It’s not in a bad way, it’s just a gray day. It’s not cold outside, it’s overcast, it’s cloudy and has this grey hue over the city.

How big is your design team?

My design team right now is three people. I have 2 amazing young designers who at some time soon I’ll be able to introduce to everybody, but right now they’re working and developing their craft. I’m lucky that they’re doing it for one grey day. I have one sweater designer, one cut and sew designer, and they also are working together to develop the new part of the collection that is a hybrid between the sweaters and the cut and sew pieces. And I have an artist that does all of my images for screen-printing.

What was your Aha! moment that got this company started?

I don’t know if there was an exact “aha” moment. I know, for me, when I realized everything was going to work out was when we did the Coterie trade show in NY. We had put the collection pretty quickly and we were making the decision of whether we should wait one season to launch, or to just go ahead and do it that fall of ’09. And we decided we should go for it. We waited as Coterie opened for 5-10 minutes and there was literally nobody in the hall yet. The first person to walk by our booth came in and started looking at the collection and asked some simple questions. Two minutes later they had written a pretty nice order and walked away. So five minutes into the life of the brand, we had gotten our first order. For me that was really exciting, like, Okay maybe we are onto something here. It gave me the confidence to keep going forward. It was a great start for One Grey Day.

Who was the first celebrity to wear your designs? What did that feel like?

There were some people that were wearing One Grey Day pieces before it launched, just some close friends, but it was never something that happened organically. There’s giving something to a friend and you know they’re going to wear it and support you no matter what. There’s a difference between that and getting a phone call saying, “I saw someone wearing your clothes.” That happened for me. I was getting ready to go on vacation that afternoon, and about a half hour before I left for the airport, I got an email and it was a picture of AnnaLynne McCord from 90210 wearing one of our dresses on the red carpet for the Taking of Pelham 123. I remember seeing the picture from the side and thinking, that looks like a One Grey Day dress. And then I looked closer and was like, omigod that is a One Grey Day dress! And then 15 minutes after that, the phone was ringing like it had never rung before. We had a multiple line phone at the office, and I don’t think more than one line had ever been used at once. And in that few hours the phones were ringing. It was a good feeling. It was pretty cool.

Where do you ideally see your girl wearing One Grey Day?

I think she’s all over. I think that’s one of the great things about One Grey Day is that with each individual person it can be worn differently. The reason I say that is because what we’re doing is taking cool basics and doing them with a twist. What I mean by that [for instance] is taking a traditional v-neck sweater and adding a back slit to it where there’s a peekaboo of the back. And things like that for sure can be worn differently. What that means is that for a certain girl the piece can make them look sexy or feel sexy, but for another girl, they make the piece be sexy, and I think that that’s important that it’s going both ways. The ideal situation would be someone who has plans to go out on a date or to dinner, but in the meantime has to go to work and they don’t want to have to change their whole outfit.

What’s one piece of advice for designers wanting to start their own line?

Not get too ahead of yourself. Whenever you’re dealing with something as creative as a clothing line, there’s always going to be time to choose the things you want to do, but sometimes you have to choose the things you need to do, in order to be able to get to that point.

What’s your favorite piece of the collection?

The stuff that we are selling right now for the stores in fall – the boyfriend sweater. It’s an oversized v-neck sweater. For me it’s just a sexy piece. A beautiful girl that’s wearing a piece of menswear inspired clothing; that just does it for me.

What trend are you most excited about for next Spring?

Time to introduce a little bit of color to One Grey Day.

Zoe Saldana

Kellan Lutz

Annalynne McCord

Diane Kruger

source

LINK LOVE:Neytiri, Emmett Cullen & Bridget von Hammersmark @ CK Event

Check out these hot pics of 90210’s Jessica Stroup and Gossip Girl’s Armie Hammer in this spread for Flaunt Magazine. Gallery after the jump…

Gallery on Envy

Read more: Just Jared

Annalynne Mccord shows off some of her sexy side  in the latest issue of Cosmo. I’ll be honest here, i might have seen one or ALL of the new 90210 CW show, but let me just say “Naomi” (annalynne) in the show is by far my favorite.

LINK LOVE: Annalynne McCord’s Push-Up Bra for Cosmo of the Day

In a final act of desperation to stay on the air, 90210 has announced that Rumor Willis and Jessica Lowndes will be gettin’ down on a regular basis. Apparently the show isn’t doing this for press, and they are going to develop this into a full on relationship. I’m calling this now…BULLSHIT! You are doing this for press and press only. You pick an actress with a shit career and big last name, get her to go down on a halfway decent looking actress once a season, and you might actually get some viewers. Rumor Willis though? Poor choice, you could have at least gotten someone good looking. Well, at least there are no doubt as to who’s the man in this relationship

Link

LINK LOVE: Jezebel

Ever watch a show about kids in high school and find yourself thinking, there is NO way that person is actually in high school? Well ‘Oh No They Didn’t’ broke down six of these supposed teens for us: (from top left to right, bottom left to right)

1. 90210, Oldest Cast Member: Trevor Donovan, 30…he’ll be turning 31 next month.

2. Gossip Girl, Oldest Cast Member: Jessica Szohr, 24..this surprises me, she looks 20, and Ed Westwick looks really old

3. Glee, Oldest Cast Member: Cory Monteith, 27…I don’t even know what this show is, but that guy looks 35

4. The Vampire Diaries, Oldest Cast Member: Paul Wesley, 27…that’s more like 270 in vampire years.

5. The Secret Life of the American Teenager, Oldest Cast Member: Greg Finley, 24…turns the ’16 and pregnant’ issue of this show to a totally different level

6. Friday Night Lights, Oldest Cast Member: Zach Gilford, 27…up until last year they had a 30 year old…ew.

Two I’d like to add to this list:

The OC, Oldest Cast Member: Benjamin McKenzie, 24. Ryan Atwood is now 31, making him 24 when the first season started in 2003..I guess when you do jail time it sets you back a few years..

The entire cast of One Tree Hill, all now in their late 20s, and in the 7th season of the show.  Now they’ve been out of college for a ‘few years,’ but this would put all of them around 21 when they were supposed to be playing 15-year-olds.

Older actors playing high schoolers, your thoughts, creepy, or sexy?

LINK LOVE: Livejournal

I never got into this show, what do you guys think..are you excited for it to return?

LINK LOVE: Perez Hilton

1. Gossip Girl- Given.

2. Sex And The City- We couldn’t decide which should’ve been first, but then again, Gossip Girl is like a younger version of Sex and the City…

3. Ugly Betty- Even though Betty is meant to be super cheesy and unfashionable, she actually wears a lot of designer stuff. And Amanda? Fabulous.

4. Marissa Cooper and Seth Cohen from the O.C.- Marissa may have had her problems, but that girl knew how to dress.  And Seth definitely popularized the whole ‘nerd/hipster’ thing…sorry Ryan, wife beaters aren’t exactly fashionable.

5. Silver from 90210- Can’t say I ever wore thigh-highs and heels to high school.

6. Kelly Bundy from Married With Children- Move over Kelly Kapowski, Christina Applegate is way hotter than you…or maybe just sluttier?

7. Addison Forbes-Montgomery from Private Practice- Oh you know, just another day at the office in my high-waisted skirt and adorable blouse

8. Swingtown- Check out that dude’s orange bell bottoms!

9. Mad Men- I really wish people still dressed like this, it’s so awesome.

10. Dahlia Malloy from the Riches- Definitely not how my mom dresses.

Anything we missed? What’s your favorite show stylist?

The CW has long held a spot in my heart for the way they are able to market their teen dramas. Gossip Girl ads are pure classics but it seems that 90210 doesn’t get the same kind of treatment that the folks behind Chuck Bass get. These ads are downright lame. Seriously, this top one featuring that open mouth kiss looks like a poor attempt to play with a blur tool on photoshop and the one featuring Tori Spelling is down right terrifying.  And really Diablo Cody of Juno fame, this is what you’re doing now, really?!?

So glad I choose not to watch this 90′s rehash. 90210, you are so NO.

Source

LINKAGE: 90210 Promotional Posters for May Sweeps

The May editorial from Who What Wear featured a flashback to to the OG Beverly Hills 90210 style. The ’90’s grunge style has been back for a while, and these girls bring you ’90s nerdy, sexy, and casual chic.

Here’s what they had to say about the looks:

“When you hear the words “nineties fashion,” most people immediately envision something sloppy, involving flannel, and heavy on slacker attitude. While it’s true that these Alice-in-Chains-influenced styles were certainly emblematic of the time, grunge wasn’t the only trend in town˜oh no! The decade was also front-loaded with lots of edgy silhouettes, bright accents, and zany looks, all of which are feeling fresh again. ”

LINKAGE: Who What Wear here.

Twilight star and 90210  actor Kellan Lutz is featured in the latest issue of Flaunt magazine all greasy and dirty…

Guess it was time for some male fashion porn, ladies enjoy!

Oh, click here if you want to see photos of his face (I didn’t care much)…

My assumption is that Tori Spelling was recently possessed by the spirit of her dead father and is currently injecting a cocktail of Holy Water and Botox into her face to excises him. That or she’s realizing that showing up to the prom (cause seriously, is there any other reason to that) with another chick doesn’t grant you instant Lohan-status, it just makes you look really, really desperate. 

[New York, February 13. Image via WENN.]

LINKAGE: Kelly And Donna Hit Up The West Beverly Sweethearts Dance [Snap Judgment]

Shenae Grimes is in my own personal hall of fame of terrible fashion. She lets herself out of the house like this?

I understand she’s just trying to hit up the supermarket, but in West Hollywood on a Sunday, did she expect to go unnoticed?

The outfit actually kind of works if you scroll up slowly (although I go for a jean with a much darker wash).  But as soon as you get to that headband…

I chose this photo because my face pretty much matched hers when I saw it; but check out the other ones to see the full glory of the headband, at Just Jared.

90210 star Shenae Grimes was snapped shopping at Pier 1 Imports Tuesday with nothing of reedeming fashion value. Fugly shirt, fugly tights-for-pants, fugly boots, and fugly Mom shades.  

Hm, cute bag though.  

Image from Just Jared

Not that wearing Christian Audgier doesn’t already classify you as a Fashion F*ck Up, but when you are dressing like a pirate hooker for Christian Audgier, you deserve to be sterile. AnnaLynne McCord of 90210 fame displayed her true lack of fashion knowledge by getting all dolled up in an ugly space pirate for Christian Audgier The Nightclub at Treasure Island in Las Vegas. Now I understand this is a one time this, but this is one time too many. So please Christian Audigier, stop ruining fashion and the people who are oh so close to it.

Thanks Just Jared for this train wreck.

After:

I guess if you are going to be cast in a show about Beverly Hills you have to actually look like you live there. There is no way that Shenae Grimes has made enough money from 90210 already to have hired a stylist, so she either has one on lease for now, or she made more money than we thought be a bitchy teen on Degrassi. Either way she looks good now and definitely got her act together.

p.s. Has anyone seen the new 90210 yet? Is it worth my time?

If you were thinking 90210 was going to be a West Coast Gossip Girl, think again. We’ve just gotten word of some merchandise on the horizon for the show which might prove that this is some safe little after school special with a low testosterone level. Everyone is saying how “naughty” this show will be, how shocking the story lines are, and how controversial the characters and plotlines are going to play out. If that was the case, then I feel we wouldn’t have to see product inspirations like these…

That’s right kiddies. That’s some cheesy ass merchandise to suck your twat onto. Come 2009 (they’re really expecting this show to last that long?), you’ll be able to pick up a shitload of stuff from your favorite zipcode including apparel, cosmetics, bags and school supplies. The apparel line will include t-shirts, like the ones spotted above, and, wait for it, FLEECE… (Oh god, did this collection get shat out the ass of an Old Navy designers nut sack!?!)

Basically, if these product offerings are any inclination of that this shows gonna be like, you can expect some 7th Heaven style faire coming out of the CW this fall. I’ll give it three episodes before making a final decision, but it might be time to pack our bags and move to a more fashionable zip.

Images courtesy of the sexy bitches at WWD.

After chosing Lindsay Lohan for their Korea debut, Nylon choses the cast of the new 90210 for their cover. Despite the some what decent display of fashion (despite the been there done that trends), I thought we all decided that the new 90210 already sucked? Pull it together Nylon you’re better than that…I think.

Thank you Nylon for gracing me with these wonderful gifts.

Cory’s newest zip code, 90210. The internet it girl will be in the first episode of 90210 when it airs on the CW on Sept 2nd.  She’ll be on there with on-again, off-again man toy Mark the Cobrasnake, whose famous for making the it girl famous.

Will she be teaching the girls of Beverley how to strike a pose?  Or will she just be educating them on the best way to get into clubs with fake id’s?  Check out the premiere of 90210 to find out.

Source Nylon

Oh, yeah. I hate Jennie Garth. She sucks and her family wears crocs...

The CBS store is offering a Limited Edition Beverly Hills, 90210 iPod Nano. So if you don’t have one of these gadgets yet (cuz you have not been living in today’s society like the rest of us) then now is your time to combine the pleasures of technology with your fave 90s drama; don’t forget to personalize it with your name, cuz you might not be able to find it in a crowd of other iPods.

Nail Polish brand OPI has announced plans to launch a line of vibrant colors inspired by Beverly Hills 90210, due to re-release in Sept. The collection of limited-edition shades is set to debut this Fall. Complete color information will be unveiled in an upcoming issue of Nylon.

Cooler, sexier, more provacative?

Dear lord, spare us.  Hopefully the CW will be extinct before this hits the air.

We will review all the fashion fuck ups tomorrow (nearly 25 and counting so far), heading to El Museo del Barrio Gala tonight and can’t get into shitty fashion right now.

PS. Thank god Jessica Walter is back on TV though. Missing Arrested Development so much right now.