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Mens / April 28 2009 11:00 AM

COLLAB HO: David Beckham for Adidas

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COLLAB HO: David Beckham for Adidas

Following in Jeremy Scott’s and Kazuki’s footsteps is David Beckham with his very own Adidas Originals by Originals collection. The upcoming fall collection was created with the help of James Bond, the owner of the Undefeated sneaker-freak boutiques.

Their design approach was to update classic American sportswear with fashionable silhouettes and details. The apparel range features materials such as leather, cashmere and silk, while the footwear builds on iconic Adidas styles. The duo also developed accessories and thermal layering pieces.

But don’t get too excited, David has no plans of making appearances to promote the line. BOO!

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Mens / April 10 2009 2:38 PM

Undressing Jocks Just Got A Whole Lot Easier

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Undressing Jocks Just Got A Whole Lot Easier

So apparently, there’s this custom in sporting culture where you can get people to switch jerseys with you. Adidas and Ford are tapping into this tradition by having jocks swap jerseys on the web. Lots of topless male nudity for the ladies is basically what it boils down to. Can’t wait until they launch a site for jersey swapping female sport stars, like cheerleaders. Here’s the link…

· Jersey Swap (adidas.com)

LINKAGE: Who Doesn’t Want To Order Jocks To Undress? [Jocks]

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GIRLS, NEW FACES / March 16 2009 5:20 PM

PPQ’s Next Collaboration Is With Adidas

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PPQ’s Next Collaboration Is With Adidas

PPQ  loves collaborations… After teaming up with Peaches Geldof and Ben Sherman for collections, designers Amy Molyneaux and Percy Parker lined up another — this time with Adidas, for sportswear debuting for fall/winter 2009.

Molyneaux says you can expect to see a mix of PPQ’s party girls with sports, like jumper dresses styled with “brothel creepers.” Kinda exciting!

LINKAGE: NY Mag via Grazia

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