Mulberry Names Bag After Alexa Chung
Edited by Rebecca Alexander

On January 11th, Mulberry’s new SS10 style, the Alexa, will be hitting stores. The Alexa is named after ‘girl of the moment’ and fellow Brit, Alexa Chung. When Emma Hill saw that Alexa was carrying an old Mulberry men’s briefcase style, the Elkington, she loved and was inspired by the look it created. She took the masculine briefcase shape, updated it a little bit with some feminine touches and named it after the inspiration – Alexa.


Her show might be cancelled but her career is still going strong. She’s currently the new face of Pepe Jeans.




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