Think the next counterfeit designer item is the new Louis Vuitton bag? Think again. The new counterfeit obsession, among us, is now blue jeans. Of the highly imported are True Religion, Joe’s Jeans and Antik Denim. Intercepting a whopping $18 million worth of apparel, customs officials have made it clear that the counterfeit items are rising in numbers from year to year.

“The counterfeiting problem exists with Rolex watches and high-end jeans because people want the cachet without spending the money.” says a property protection attorney from Chicago

People no longer want to stroll through central park with their knock-off rolex and peeling logo on a faux Prada purse. Jeans are carrying the weight of this side of the market. It truly is a substantial undertaking, and a surprising one at that.