Look from Tom Scott

The Australian Wool Innovation is launching a new campaign to award fashion young’uns. They recently purchased the Woolmark Co. and are bringing back the Wool Secretariat Award, which honored designers like Karl Lagerfeld and Yves Saint Laurent at the start of their careers.

The new award is being led by spokesperson Sonia Rykiel.

Ten up-and-coming designers, including the U.S.-based Tom Scott and Brit Louise Goldin, are vying for the award, now named the Woolmark Prize, and the winner will be revealed on July 3, at an exhibit of the work of all the finalists at Paris’ Palais de Tokyo.

Prize perks for that lucky person? Everything from manufacturing and sourcing support to retail space at Paris’ Colette boutique. And, of course, the possibility of being known as the next Lagerfeld or Saint Laurent.

So if you missed the chance this year indies, be sure not to do the same next.

Source WWD

[youtube]http://www.youtube.com/watch?v=9PUyCqiKKzk&[/youtube]

For all guys out there that need a suit for their daily grind, John Pearse (under license for Konaka) and the Australian Wool Innovation are gonna make your day.  The group have created a wool suit that requires no dry-cleaning (the eco-friendliest suit ever?) and is wrinkle-free. So far the suits only available in Japan, but we’ll be making phone calls pronto to get the suit here in no time.  I need me some low-maintenance gear today.

Hopefully this fabric makes it’s way over to the states and leaves the suiting world. Can you imagine having wool suits, jackets, and sweaters that can be cleaned at home?