Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear & accessories markets. Officially launches online November 1st.

Mercedes-Benz Fashion Week will kick off with Michael Angel followed by BCBGMAXAZRIA, Duckie Brown, Ports 1961, Cesar Galindo, Cynthia Steffe, Yigal Azrouel, Charlotte Ronson, Nicole Miller, This Day/Arise: African Fashion Collective, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Academy of Art University, Christian Siriano, Chado Ralph Rucci, Vivienne Tam, Lela Rose, Derek Lam, DKNY, Thuy, Hervé Léger by Max Azria, Diane Von Furstenberg, Rebecca Taylor, Tuleh, Custo Barcelona, Carolina Herrera, Carlos Miele, Jill Stuart, Tracy Reese, Donna Karan, Yeohlee, Tadashi Shoji, TonyCohen, Gottex, Badgley Mischka, Brian Reyes, Toni Maticevski, Pamella Roland, MAX AZRIA, Dennis Basso, Willow, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Doo.Ri, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein, Chocheng, Argentinean Designer Collections and Tommy Hilfiger.

Lord only knows how many times I passed by this store without the “hmm, maybe I should check this out” thought running through my head. After several  designer budget-saver recommendations and a bit of fashion evidence from some friends, I decided to set my ego aside and pay a little visit to the Loehmann’s Chelsea location. 

The first several visits left me unimpressed. The store was unorganized and crowded, wasting over 45 minutes of my life I was sure I’d never get back. Taking the wise advice of my mother, I gave the store a second chance, stopping in early on a Thursday (aka inventory day) just before February’s fashion week. Heading upstairs to “The Back Room,” the discounted designer label department, I was floored by how many great pieces there were by the fashion industry’s cream of the crop. $300 later, I walked out of Loehmann’s with over $2500 worth of  Robert Rodriguez, Vince, Mint and Helmut Lang clothes and accessories. Happy girl? You bet.

After probably a two month hiatus from the discount haven, I stopped by Loehmann’s this morning, Although I only purchased some jewelry (I got a Burberry-esque spike bracelet and a match necklace for $40. Beat that.) I was amazed to see dozens upon dozens of pieces from the Marc by Marc Jacobs Spring 2008 collection. The clothes might be two seasons old, but where else are you going to find a Marc Jacobs Americana romper marked down to just $70!? Other great buys included gorgeous Givenchy boot-heels, Comme des Garcons drop-crotch sweats (too bad they were a size 14…), a plethora of springy Philosophy dresses and tons of chunky Miu Miu, Carmen Marc Valvo and Badgely Misckha sunglasses. 

All in all, if you haven’t yet been to Loehmann’s, now is the time to check it out. But be forewarned, be there early on weekdays or be prepared to dig.

Who: Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear market, launching late Spring 2009.

What: Pop-up store holding a Fall/Winter & Resort Sample Sale + Spring Preview Sale, open to the public.

Designers: Abaete, Alvin Valley, Brian Reyes, Badgley Mischka, TIBI, Twelfth Street, Carmen Marc Valvo, Catherine Malandrino, Nicole Miller, Rebecca Taylor, Mint by Jodi Arnold, Theory, Chaiken and more!

The goods: 40% – 60% off retail prices

Even more goods: RSVP to lauren@rich-pr.com and receive an additional 10% off your total purchase!

Where: 109 Spring Street, between Greene & Mercer
Soho, New York

When: Friday, April 17th 10am – 8pm
Saturday, April 18th 10am – 7pm
Sunday, April 19th 10am – 7pm

To celebrate “Two Decades of Glamour” Badgley Mischka has recruited some of their Hollywood favorites.

Eva Longoria, Carrie Underwood, Brooke Shields, Lauren Hutton and Anjelica Huston will appear alongside the designers in an ad campiagn for Badgley Mischka’s 20th anniversary.

The ad campaign, by Annie Leibovitz, will debut in April magazines.