Edited by Rebecca Alexander
The much anticipated Barbara Hulanicki for TopShop collection is almost in stores, and we have a first look at a few of the pieces. I love that we can see the original illustration and how it translated into an actual garment and the prints are so great.
Edited by Rebecca Alexander
Why Topshop?
Barbara Hulanicki: Because they asked!
As simple as that? Were you ever tempted to launch on your own?
Barbara Hulanicki: Yes! I hate production! I know too much about it and it’s a nightmare. It’s really much more fun this way. It’s just designing and they (Topshop) do all the work.
How did the collaboration work?
Barbara Hulanicki: I first met Charlotte Henson from Topshop because I had an illustration exhibition and she asked whether I’d like to collaborate. I just sent her a ton of drawings that they sifted through. They worked very much to see what was missing at Topshop, where there was a gap and looked at the things that were selling. So they worked from a really practical point of view.
Did you reference Biba in any way?
Barbara Hulanicki: Actually I was asked not to do anything that looked like Biba. I was like “Ok!” but I think I picked quite Biba-looking things in the end. There was a lot of Biba publicity at the time you see.
What do you think of the current state of Biba (having changed designers twice)
Barbara Hulanicki: It’s resting at the moment isn’t it? Somebody else will think they can recarnate it I suppose. They do every two or three years. Some business man comes along and thinks “Biba – a couture house!” but they get it all wrong.
Do you think the Biba legacy lives on in our shopping culture?
Barbara Hulanicki: Really, we came up at the time when there was nothing as far as (high street) fashion. We were the first mass producing company that did mass at really good prices. Prices for women that had jobs, lived in bedsits and had left home. There’s a very strong legacy that lives on at Topshop actually.
When we say mass production we automatically think of Primark.
Barbara Hulanicki: Yes, that’s mass mass. Some of it is incredible! Great shoes!
What pieces do you think will fly off the rails?
Barbara Hulanicki: Everyone seems to be going for the shoulder pads. When we started, shoulder pads were a bit off-centre and they were a bit frightened and now everyone’s straight for the shoulder pads.
Barbara Hulanicki for Topshop on sale in stores nationwide and online on Tuesday 28th April.
LINKAGE: Dazed Digital
