Just in time for tonight’s premiere of America’s Next Top Model, Tyra has let loose some news of her latest endeavor: an online magazine. Ms. Banks explained that website was designed to be real and raw, which I guess translates to one of her first pictures, when she finally reveals her real hair. Really? This just isn’t necessary.

Okay she can keep her talk show and Top Model, but she needs to nix the site. Anyone who has the phrase “dream big, ignore the haters, celebrate uniqueness, and seek the beauty in everything,” replaying via audio on the homepage just needs to stop.

LINKAGE: NYMag