Armani Exchange Neon Carnival: Armani Exchange and 944 Magazine took over a private airport on the outskirts of the festival and built a fully-functioning, Armani Exchange-branded carnival. In addition to the ferris wheel, giant slide and carnival games, they managed to build an outdoor club in the middle of the venue, complete with celebrities and bottle service. DJs Devin Lucien, Jesse Marco, and DJ Politik kept the energy high while young Hollywood danced the night away. Josh Hartnett, Paris and Nicki Hilton, Camilla Belle, Kellen Lutz, Penn Badgley, Tara Reid, Jamie Chung and Elijah Wood were just a few of our celeb spottings.

Images via Armani Exchange

Belvedere Music Lounge: The Belve Music Lounge provided a peaceful oasis from the hot desert sun. Located at a private estate in Bermuda Dunes, the lounge had a refreshing pool, mini sand pit, cold cocktails, a fun photo booth and models in bikinis demonstrating the Belvedere shaker app on iPads. DJ sets were as sought-after as the festival lineup: The Knux, Taryn Manning, Dirty Vegas, Yacht, Punches, Blaqstarr, DJ Berrie, Junior Sanchez, Theophilus London and more spun for our pleasure. Our celeb spottings included Rosario Dawson, Brittany Snow, Laidback Luke and Miguel.

Photos via Artificial Daydream and They BF

Lacoste: Lacoste L!ve, the younger, more fashionable crocodile, hosted a Pool Party that supported the efforts of The Voice Project foundation. Patron popsicles cooled us off while DJ Cassidy kept us dancing. Celeb spottings included Katy Perry, Alexander Skarsgard, Malin Akerman, Kirsten Dunst, Diane Kruger, Joshua Jackson, Adrian Grenier, Ke$ha, Lea Michele, Kelly and Jack Osbourne and Jared Eng.

Check out the original post by Samantha Lim and more photos on Lookbooks.com.

Alex signing a bag for a fan

What are you most excited about for this season?

Vacation. I’m going to Coachella, I’m excited to see everyone, especially all the DJs and Kanye.

What Alex Wang style does the Coachella girl wear?

I leave it up to them, they are much more inspiring than I could ever be.

What’s your recommended hot item for shoppers tonight?

I have a personal attachment to a lot of the leather jackets.

Photo: Guest of a Guest

And what would a shopping event be without a little shopping? We were trapped, however, in a fashion dilemma — what to buy, what to buy? Well, Sam was trapped in a fashion dilemma as I had already spent my clothing budget on a bag of magic beans earlier in the week. 

Sam's Wang Bag Dilemma

Sam fell in love with a shoulder bag then fell in love again seconds later (fickle heart that lady has) with a backpack in a similar style. A day later she’s still deliberating over which one to get, though hopefully she’ll make her decision soon since 10% of all profits go to the Japanese Red Cross Society. 

Personally, I favor the backpack, but Sam can always use a third, fourth and possibly fifth opinion. Thoughts, dear readers?

Over 300 guests including Jersey Shore‘s Vinny & Jerseylicious‘ Olivia were treated to an evening of mingling and dancing to music by DJ Chachi and DJ Cameron Smalls while sipping cocktails courtesy of  Tequila Avion, Sierra Nevada, Hennessy, Belvedere, 10 Cane and Ty Ku with water from Voss.

Partygoers were able to bid on a plethora of high-end raffle items including gifts from Valentino, a Ferrari driving experience from Gotham Dream Car, an album recording session, autographed memorabilia, sports tickets, hotel stays and more. Inspired by the exuberant mood, fashion designer Richie Rich helped raise $1,200 for the cause with an impromptu live auction, donating two front row tickets and backstage passes to his show at New York Fashion Week in February 2011.

The night was incredibly fun and truly magical.

For more photos check out at Guest of A Guest

Terry Richadson teamed up with Belvedere Vodka and Young Jeezy for the famed Vodka’s new campaign. Random pairing, yes we know. Check out the behind the scenes video.