Rocawear will debut its first ever television campaign titled “From Marcy to Madison Square” starring the Jigga Man and chronicling his oft-told rise from the Marcy Projects of Bedford Stuyvesant — otherwise known as The Livest One — in Brooklyn to selling out shows in Madison Square Garden. The spot will utilize footage from Jay and Kanye West‘s Watch the Throne concert at MSG in November.

“This is a really big deal, and fashion companies don’t usually use television. We are investing in the brand,” said chief marketing officer Jameel Spencer. “We are looking to spend more money than we did in the past in marketing this brand.”

Said brand has a total of 26 licenses around the world including children’s wear and newly signed swimwear, home goods and watch licensing deals. Whether the company plans to include a range of feminine hygiene products was not available at press time. Like the rest of the fashion world, Rocawear has also begun to focus heavily on the Asian market.

As for Jay-Z, speculation over his continued involvement with the brand should — much like Baby Blue Ivy — be put to rest. Along with the commercial, Jay has strengthened his relationship with Rocawear by renewing his contract to endorse the brand into 2014. [WWD, sub req'd]

Anja Rubik and Kanye West hosted a Gypsy Halloween at the Darby, complete with belly dancers and tarot card readers. Elit by Stoli sponsored the party while The Darby provided the perfect venue for the celeb studded event - guests included Beyonce and Solange Knowles, Naomi Campbell and Snoop Dogg.

Dressed as a sexy 1940s ringmaster, Miranda Kerr hosted a circus-themed Halloween party on the third floor of the newly opened seafood restaurant CATCH. Entertainment included whip crackers, stilt walkers and beats by The Chainsmokers. Voli Light Vodka cocktails were served to guests like Michelle Trachtenberg, DJ Chachi and Tyson Beckford.

Certainly a hot spot for Halloween this year, the Dream Downtown's The Gallery and Electric Room was also venue to Scott Lipps, Nur Khan and Mazdak Rassi's party last night. Mark Ronson spun the tunes for the beauties of 1 Model Management and guests like Byrdie Bell.

Creepy monkey costumes aside, Heidi Klum's Halloween party was a hit as always. Held at the Dream Downtown hotel, Heidi and Seal mingled with guests like Fergie, Vinny from "Jersey Shore" and Amber Rose. Smartwater sponsored the event to keep guests as hydrated as possible on the festive holiday.

Photos: Daily Mail

The theme of the collection — debuting this week exclusively at Selfridges – was “global nomad,” hence all the tribal make-up and African-inspired prints. Meanwhile, Rosario Dawson, Ellie Goulding and Kenneth Cole were among the guests on hand to witness the Knowleses take on the runway. [WWD]

Photo: The Urban Daily

Photos: Fashiontography

Stefani is obviously excited about her new campaign:

“I can’t believe I get to be one of the L’Oréal Paris girls,” Stefani said. “I love playing dress up, on stage or shooting videos, it’s always been one of my favorite parts of being in a band.”

I love that L’Oreal chose an edgier personality rather than a super duper girlie glamazon. What do you think of Gwen’s new job?

LINK LOVE: StyleWatch

The temporary tats will be available November 1 for $16 at Sephora stores, Temptu.com and Dereon.com.

LINK LOVE: Refinery29

Check out the good, the bad, and the ugly at Coachella…

Agyness Deyn: please do something with your hair

Pixie Geldof: please get rid of your shitty clothes!

Whitney Port looks great, as always, such a simple beauty.

Beyoncé looks her best when she’s not done up!

Dita Von Teese wears pants, a total surprise! But still manages to look prim and proper.

Kate Hudson wore a cute flirty lace skirt with a simple tank.  Now…whose hand is she holding?

Love, love, love Kate Bosworth’s style.

Kelly Osbourne is a cutie. Her hair is another story!

Kristen Stewart: Why are you such a boy?

Paris and Nicky Hilton are all matchy matchy, and those Tory Burch flats are so last year!

Lo Bosworth could do better…

Lindsay Lohan: we’re gonna be nice, just take off this ugly shoes!

Hayden Panetierre is cute in a boring way.

Peaches Geldoff has sperminated Eli Roth, he looks like he’s at least 5 months prego!

Anne Hathaway, I want your dress…and your life!

LINKS LOVE:  ICYDK, Fashion Copious

39568, INDIO, CALIFORNIA - Friday April 16, 2010. Kelly Osbourne and fiance model Luke Worrall stroll through the VIP section at Coachella. Osbourne, wearing her alleged diamond engagement ring, looking fashionable in her floral print dress and lightweight cardigan while Luke kept his cool in his black skinny jeans and washed out denim button shirt (with a glowstick necklace!). The two stopped by the Green Truck on the Go for water and some food with friend, Blake Wood. Photograph: Ben Dome / Nathanael Jones, PacificCoastNews.com**FEE MUST BE AGREED PRIOR TO USAGE** **E-TABLET/IPAD & MOBILE PHONE APP PUBLISHING REQUIRES ADDITIONAL FEES** UK OFFICE:+44 131 557 7760/7761 US OFFICE:1 310 261 9676

39644, INDIO, CALIFORNIA - Sunday April 18, 2010. Kate Hudson enjoys the atmosphere of the Coachella Music and Arts Festival despite the recent controversy over her rumoured breast augmentation. Despite some bands being grounded in Europe due to a ban on all flights out of many European countries following the eruption of and Icelandic volcano, the festival is enjoying sellout crowds. The Goldenvoice-promoted fesitval, now in it's 11th year, is drawing a record 75,000 people per day - up nearly 15,000 from last year's average. Photograph: Dome, Jones, © PacificCoastNews.com **FEE MUST BE AGREED PRIOR TO USAGE** **E-TABLET/IPAD & MOBILE PHONE APP PUBLISHING REQUIRES ADDITIONAL FEES** UK OFFICE:+44 131 557 7760/7761 US OFFICE:1 310 261 9676

Beyonce Knowles at the Coachella Music Festival 2010 - Day 2 Indio, California - 17.04.10 Credit: (Mandatory): WENN.com

Dita Von Teese wearing bell bottom trousers and a vest top with conical bust at the 2010 Coachella Valley Music and Arts Festival - Day 2 Indio, California - 17.04.10 Credit: (Mandatory): WENN.com

New ads for Nintendo DS Style Savvy video game features a nearly unrecognizable Beyonce. The singer/actress looks more like a statue than a human being in these shots which is an effect that was either caused by a blurry camera or a really dedicated photoshopper.

Kanye strikes again, and as much as I hate him he is a bit smart.

We’ll start with what he did. Taylor Swift won an award at the VMA’s for best video. As she was giving her speech, Kanye jumped on stage, took the mic from the poor girl, and proceeded to say that it was terrible that Taylor won the award and that Beyonce had the best video of the year.

I’ll start off by saying thank you Kanye for letting us all know what you think, now if you could kindly sit down and shut your mouth that would be great. I will say however, with Kanye not being in the spotlight too much lately this really helps. He’s already a trending topic on Twitter, and you know he’ll be all over every gossip site in minutes.

Sisters Beyonce and Solange Knowles put on their best sailor outfits and strike sexy poses in this new ad for Japanese handbag designer Samantha Thavasa.

The nautical-themed ads will appear in Samantha Thavasa’s 117 shops nationwide in Japan.

Hotel heiress Paris Hilton previously was the spokesperson for the Thavasa brand.

Via Just Jared

Warning: HSN products cause nausea, scabies, the cancers, the crazies and a big ol booty. Click at your own risk – Tina Knowles HSN collection

I lovez you Tina!

Indies, in case none of you received the note I sent via carrier pigeon, I personally have a crush on Mrs. Tina Knowles *singing Here’s to you Mrs Robinson/Jesus loves you more than you will know*. Hot old chicks rock! However, anytime anyone starts peddlin’ wares on HSN, my spidey sense starts tingling and I get a huge rash on my butt the shape of Texas. We all know that the whole House of Dereon thing hasn’t gone so well since most of what they’ve put out can only be worn on stage ‘Survivin’ with Destiny’s Child or pattin yo weave on the set of Single Ladies. Don’t get me wrong, I’d still drank Beyonce’s bathin’ water after a rough and sweaty world tour but Dereon wasn’t what I thought it would be………………or actually it’s exactly what I thought it would be *sad face/disappointment in life*.

Everything’s just so random and the word “cohesive” is like a child no one wanted but no one had the courage to get rid of so they just ignore it. I stang by how yummi Tina Knowles make me feel on the inside part but it’s time to put this project sleep in the sweet rest of Jesus and euthanasia. Of course, I am talking about HSN and that’s where fashion is murdered slowly along with your salary. Which brings me to my 2nd point, I’ll be starting an HSN rehabilitation group soon……..not for me, for you………really………..don’t judge Z’maji!

-Z’maji of HauteBlogXOXO

Oooo Beyonce, you so dif’rent and stuffz! Here’s Beyonkey Donkey(I mean that with the utmost obsessive desire) gracing the cover of Elle in what has to be the most gangsta promotions blitz since Comb-Over Trump bulldogged his way onto every morning show to rip Rosie O’Donnell a gaping new birthin’ shoot. I wonder if Grace Jones knows that Beyonce challenging her swag? Clearly this new dark chapter in B-style is leading up to the looks that Thierry Mugler will be designing for her tour. Now THAT, Indies, makes me so happy, I’m having a happy ending right now………………..and you’ve all be a part of it…………Now Put A Ring On It!

I’m personally enjoying her departure from her signature, wholesome, southern pageant girl sparkles………………….of course I’d suck her putrid toes after she’d finished the New York marathon in air tight shoes and no socks on………..don’t judge me!
Yawl know Beyonce gets me to sweatin’ like some Las Vegas hos at a Baptist Virginity Declaration ceremony.

- Z’maji of HauteBlogXOXO

Magazine Scans courtesy of beyonceworld.net

Oh no Beyonce, this was not a good wardrobe choice for you unfortunately. I thought black was supposed to be a slimming color, it didn’t really work out too well on this one. Beyonce looks like a stubby, ballerina in a terrible leotard and boots. This looks does not flatter her figure at all, and should be burned. I guess the married life has her a bit too comfortable.

Thanks Jezebel

October 14, 2008: Beyonce at MTV Studios in New York City today. Credit: Dara Kushner/INFphoto.com Ref.: infusny-05/42

I know it was “the thing to do” in sixth grade but having holes in your jeans is about as cool as naming your left nipple Beyonce Knowles and claiming no one is ready for your jelly.  When you’re a hasbeen 30-something, attempting to hold on to a small shred of your youth by hitting the streets with a pair of jeans that look that you spent the last two weeks on your knees in front of of a casting director cause no one in Hollywood takes you seriously, you’ve got a problem. Take it from me, kneepads are the new holes girlie,  so ditch the strategically placed wear-n-tear and get in with the times.

The only type of holes I can thoroughly endorse are those caused on your brain from a major dose of E on rave nights.

]]> http://fashionindie.com/im-over-it-knee-cleavage/feed/ 0 http://fashionindie.com/solange-knowles-brings-on-the-armani/ http://fashionindie.com/solange-knowles-brings-on-the-armani/#comments Thu, 31 Jul 2008 19:58:32 +0000 Marissa Moshell, Student http://fashionindie.com/?p=8492

Solange Knowles is done taking the back seat to Beyonce. Little sis is set to be the “ambassador” for Armani jeans. Translation? Solange will be showing off her modeling skills in the new ad campaign for the famous company. Giorgio’s advocating for Solange all the way to the photo shoot.

“Armani Jeans expresses my vision of a young, independent, casual lifestyle with a strong and cool, fashion sensibility. Solange epitomises this style perfectly and brings to it that swing so evident in her new single, I Decided”

Though she’s following in Beyonce’s footsteps, (Even to Armani), I’m sure she’ll be able to create her own spotlight. Come on Solange, you can do it!