Designer Brian Reyes wants to make sure your wanker is runway ready. He’s just released a new series of condoms for Proper Attire to benefit Planned Parenthood. To me, something doesn’t fit…

Mercedes-Benz Fashion Week will kick off with Michael Angel followed by BCBGMAXAZRIA, Duckie Brown, Ports 1961, Cesar Galindo, Cynthia Steffe, Yigal Azrouel, Charlotte Ronson, Nicole Miller, This Day/Arise: African Fashion Collective, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Academy of Art University, Christian Siriano, Chado Ralph Rucci, Vivienne Tam, Lela Rose, Derek Lam, DKNY, Thuy, Hervé Léger by Max Azria, Diane Von Furstenberg, Rebecca Taylor, Tuleh, Custo Barcelona, Carolina Herrera, Carlos Miele, Jill Stuart, Tracy Reese, Donna Karan, Yeohlee, Tadashi Shoji, TonyCohen, Gottex, Badgley Mischka, Brian Reyes, Toni Maticevski, Pamella Roland, MAX AZRIA, Dennis Basso, Willow, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Doo.Ri, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein, Chocheng, Argentinean Designer Collections and Tommy Hilfiger.

Who: Fifth On Main, a new e-commerce boutique targeting the contemporary womenswear market, launching late Spring 2009.

What: Pop-up store holding a Fall/Winter & Resort Sample Sale + Spring Preview Sale, open to the public.

Designers: Abaete, Alvin Valley, Brian Reyes, Badgley Mischka, TIBI, Twelfth Street, Carmen Marc Valvo, Catherine Malandrino, Nicole Miller, Rebecca Taylor, Mint by Jodi Arnold, Theory, Chaiken and more!

The goods: 40% – 60% off retail prices

Even more goods: RSVP to lauren@rich-pr.com and receive an additional 10% off your total purchase!

Where: 109 Spring Street, between Greene & Mercer
Soho, New York

When: Friday, April 17th 10am – 8pm
Saturday, April 18th 10am – 7pm
Sunday, April 19th 10am – 7pm

Pale pastels, breezy linens, gauzes and silks, the occasional pleat and neckline ruffles were the components of Brian Reyes Resort 2009 collection. Sometimes simple is the way to go, especially on vacation, but we all want to turn heads on the beach don’t we? Sorry Reyes, your pale collection had us feeling a little too washed out.

Thanks STYLE!

Gossip Girl’s Chace Crawford and Blake Lively

Gossip Girl’s Ed Westwick

Gossip Girl’s Leighton Meister

Ali Lohan

Ugly Betty’s Becki Newton and Ana Ortiz

The stars of Sisterhood of the Traveling Pants 2: Blake Lively, Alexis Bledel, America Ferrera and Amber Tamblyn.

The NYC premiere of The Sisterhood of the Traveling Pants 2 came to town last Monday. The stars hit the red carpet dressed in adorable fashion. From casual to chic, the celebs looked fantastic. While Blake Lively’s orange Grecian Gucci dress was my favorite, Alexis Bledel overall look was stunning. America Ferrera’s cerulean Brian Reyes dress looked great on her skin tone, and Amber Tamblyn’s navy jumpsuit was daring.

Unfortunately, everybody was not fashion forward. Lohan was by far the worst dressed. She looked too casual, as though she was going to the mall. Casual can work but it is all about execution. Gossip Girl’s Ed Westwick looked laid back and dashing in Lacoste. The Sisterhood stars were all smiles and looked darling. Catch the girls in the film, August 6th!

Thanks to NY Post for the pics!

Models for Brian Reyes have hit the runway. The Resort 09 collection, created by Mr. Reyes, makes a statement in subtle performance. The color palette used touches on more of a pale front with interesting textures used to create detail. Pendants swung from models’ necks to give a well-accessorized impression. The fabric is mended in a way that appears to flow throughout each piece. All of the looks fit well within; all pieces of a complete puzzle.

To view more of Brian Reyes’ collection click here