Photos: Models.com / Click here for the first 4 covers!

After posting photos of himself shirtless on his Twitter account, dozens of 20-year old girls who vaguely remember being in love with the non-Backstreet Carter an eternity (in pop culture) ago, emitted a faintly audible sigh.

And for the record, yes I would hit that. After double-bagging the condom. Perhaps triple…he did have a pretty decent run through all of young Hollywood cooter culture. Remember the Dynasty-esque love triangle between Lindsay‘s Alexis and Hilary Duff‘s Krystle for Aaron’s Blake.

Oh, wait, I forgot it’s 2010. Remember the Gossip-Girl-esque love triangle between Lindsay’s…eh, I already stopped caring.

Inspired by Gaga’s VMA dress, Willis wore a meat toupee. He even offered Letterman a bite!

Yup, he put that meat in his mouth and proceeded to spit it out backstage. I’m laughing, I think it is funny, and I’ll always think Bruce Willis is hot.

You can watch the video here.

LINK LOVE: Stylelist

I know you’ve all penned this day in your calendars, I know I’ve been waiting for this day a long time: Today, LR Health & Beauty Systems is debuting squinty tough guy Bruce Willis‘ “signature collection,” which he created in partnership with the German beauty company.

“I personally feel that the new Bruce Willis fragrance is the manliest scent in the world,” said Tilo Plöger, chief operating officer of LR Health & Beauty Systems. The Willis scent reportedly contains notes of grapefruit, pepper, and vetiver.

First announced in April, the collection includes hair and body wash, deodorant, aftershave balm, and eau de parfum–which clocks in at ~15% aromatic compounds compared to eau de cologne’s ~5%–since naturally, badasses need to smell strongly of badasses.

According to United Networker, Bruce Willis told reporters at the press conference in Frankfurt “with great enthusiasm” that “the development of my new fragrance together with the very committed and passionate LR team was really a lot of fun. The products stand for individuality, uniqueness and sustainability. That’s what convinced me, and what unites me with LR.”

The design of the perfume bottle, in the classy yet intrepid, indomitable, macho, rugged style expected of Willis, incorporates a huge metal badge which adorns “the exceptionally high-quality glass flacon,” which apparently is “heavy in the hand,” because John McClane would never use lightweight perfume bottles, damn it! And of course, the packaging mimics “brushed aluminium and embossed riveting.”

Finally, the product tagline is the stuff of Don Draper: “Smart Guys Live Forever.”

Damned straight.

scented source

Alan Cumming did it better: http://www.youtube.com/watch?v=7SHFQ5V3kZE

LINK LOVE:Coming soon to a Walmart bargain bin near you!

Get ready for Extremely Masculine. Bruce Willis, who’s better known as Hollywood’s resident bad ass, is releasing a fragrance that is set to hit store shelves in July. Willis has created a short action film that features the fragrance at the end. Unfortunately, you’ll have to make a trip to pick up a bottle. Extremely Masculine is only being sold in Germany.

LINK LOVE: Now Smell This

Photographer: Steven Klein

Models: Bruce and Emma Willis 

GALLERY: SPREAD UM: “Honeymoon Hotel” W Magazine July 2009 Starring Bruce and Emma Willis

Thanks W!

Well I guess for Bruce Willis the third time was the charm, because he has finally produced a child that has developed into a trendy, cute girl rather than a human that tests my gag reflex every time I look at it. Tallulah Belle Willis is quite the little up and comer, and has been seen more and more looking chic on red carpets alongside her pedophile mom Demi Moore. Look for Tallulah to start out shinning her shovel faced sister Rumor in the very near future!

Thanks Teen Vogue for the images