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FASHION / April 3 2012 9:30 AM

Honest by: Going Great Lengths to Green

Edited by

Belgian designer Bruno Pieters founded Honest by in January of 2012 after a two-year sabbatical from fashion in Southern India where he was inspired by the clothes native people wore that “were grown, woven and sewn from sources they could identify around them.” He brought this philosophy back with him to his home in Antwerp to launch, what he claims, is the first 100% transparent company —  everything down to a button or a string of yarn can be traced back to its origins.

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FASHION / February 21 2012 1:50 PM

Marni x H&M Gets the Editorial Treatment

Edited by

On the road to El Dorado in the Spring issue of Open Lab magazine, stylist Oliver Fussing was one of the first to fuss over the Marni x H&M collection. Shot by Simon B. Mørch on Elite‘s androgynous model (not the 17th century Austrian painter)  Gustav Klimt, the Marni print shouts easy living on a wild ride. It’s like looking at the world through blue colored glasses (by Mykita x Moncler). See how they paired it with Pendelton, and pared it down with Weekday x Bruno Pieters. Hot collaborations all around. 

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