Honest by: Going Great Lengths to Green
Edited by Lester Brathwaite
Belgian designer Bruno Pieters founded Honest by in January of 2012 after a two-year sabbatical from fashion in Southern India where he was inspired by the clothes native people wore that “were grown, woven and sewn from sources they could identify around them.” He brought this philosophy back with him to his home in Antwerp to launch, what he claims, is the first 100% transparent company — everything down to a button or a string of yarn can be traced back to its origins.











