Models Beware. Your Days Are Numbered!

Edited by Kirby Marzec

If I was a 6’0″+ bean pole with a severe jaw line, I would be scared for my career. It seems as if more and more photographers and designers are deciding to shoot bloggers or it-girls for recent campaigns. First Rumi Neely of Fashion Toast snagged the RCVA campaign. Then Jane Aldridge of Sea of Shoes joined the bandwagon with a Teen Vogue Spread. In early March, six fashion bloggers landed the Quiksilver Women fashion blog campaign. Now, there’s yet another to add to the mix: blogger Carolina Engman of Fashion Squad appears in the latest campaign for Norwegian brand Bik Bok. This editorial has me incredibly jealous of the carefree spirit and the sun. But models, you should be even more jealous…that’s four jobs, and counting, that social climbing bloggers have snagged. Watch your backs…or start a blog!

Thanks Refinery29!