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CULTURE, FASHION, NEWS / September 21 2011 7:59 AM

Fashion’s New Reality

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Augmented Reality (AR) is, according to professional smartypants, Matthew Szymczyk, “a blanket term for augmenting the real world with digital information.” Szymczyk is the chief executive of Zegura, an L.A.-based software company that created a virtual dressing room for British e-boutique, Banana Flame.

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Mens / October 16 2008 2:27 PM

$495….Well Worth It!

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$495....Well Worth It!

$495....Well Worth It!

$495....Well Worth It!

$495....Well Worth It!

The UK brand Cassette Playa recently created four limited edition t-shirts for Seven New York. The shirts are retailing for $495, which I think is totally worth it, because these are some of the coolest t-shirts I have ever seen. The concept was “Utube Utopia”, and each shirt is a combination of images from Youtube. I don’t know about you, but I think this is a really cool concept. The shirts are cool and colorful, and would be the perfect fit for any hipsters wardrobe.

Thanks Highsnobiety

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