It’s no surprise that everyone likes the feeling of gold rushing through their fingertips. But now, gold has made its way to your face! New facial treatments use gold flakes for the ultimate replenishing treatment. Chantecaille’s Nano Gold Energizing Cream promises, “unprecedented antioxidant and anti-ageing powers.” Just make sure you have a good $700 to swap at the cash register. Umo’s 24 carat gold facial uses sheets of gold to press and massage into the skin. With these establishments created by Japenese companies, the gold rush has been unstoppable. Gold facial products are rolling into stores by the minute!