china
American Apparel Hits China
After long awaited marketing plans, AA finally made the decision to expand overseas and will build its first store on the Mainland, in the World Trade Center in Beijing. This decision is very interesting to us, since AA is just basics and China is the world leader of producing apparel. Also, the ads are too racy, even Fashion Indie is banned in China! I wonder how will they react to naked woman on giant billboards (like above)? Or will AA go in with a different marketing campaign? Guess we’ll see.
READ MORE ABOUT: AMERICAN APPAREL, china

Martin Margiela Exhibit Opens in China
Maison Martin Margiela (Daniel’s Fave designer, mainly cuz it’s the only non “indie” name in fashion he knows) unveiled its first retrospective exhibition in Mainland China last week, featuring a gallery of cotton-covered dummies, a car draped in a sheet, the contents of an anonymous woman’s handbag on a podium and, of course, some clothes.
Margiela dressed life-size photo boards of models with his creations, like a slate leather jacket overrun with blue veins and a stiff piecemeal vest. Other notable displays included a Margiela-designed car cover and a vintage wedding dress torn apart and reassembled into a sexy strapless gown. Another room featured snapshots and three-dimensional renderings of Margiela’s flagships in cities such as London, Paris and New York.
READ MORE ABOUT: china, exhibits, maison martin margiela

Fashion Indie: Banned in China
I received a tip this morning from Shanghai that has me wishing for some retaliation.
Not Sharon Stone “earthquake karma” retaliation, more along the lines of “I hope the leaders of China all get the shits today.”
CHINA HAS BANNED FASHIONINDIE.
Apparently our site is too “American ” for the commie bastards. Okay, maybe that’s not true, but dammit our Chinese fans (all three of them) can’t get their daily dose of FashionIndie.com.
The Cold War is still alive indies!!! Pretty soon there will be an invasion so watch your backs and learn some Mandarin.
P.S. Love the Chinese. Hate the Government. Just thought I should say that before I get hate mail.
READ MORE ABOUT: china, Fashion Indie News




















