conde nast

Conde Nast Claims Troubles Are Temporary

Fashion Indie October 21 at 2:25
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Conde Nast Claims Troubles Are Temporary magazines

Conde Nast is claiming that their troubles are only temporary.

“We have what we believe is a short-term problem with advertising revenue,” [Conde Nast editorial director Tom Wallace said]. “That problem seems to be improving. How long will there be print magazines? I don’t know. But for as long as there will be, Condé Nast is well positioned.”

And more:

“The advertising revenue until proven otherwise is cyclical,” said Mr. Wallace. “And if it is proven otherwise, we’ve already adjusted for it.”



Elle Magazine To Join The Condé Nast Family?

Elle Magazine To Join The Condé Nast Family?  magazinesYou don’t need me to tell you that it’s a scary time for Condé Nast. With several of their publications being closed or reduced, the Condé Nast family is in dire need of a little gimmick, and that gimmick may very well be Elle Magazine! Company CEO, Charles Townsend, has showed interested in the publication in the past and “in [their] quest to fill their lineup with broader offerings,” Elle may be the next move Condé Nast makes. We must admit, Elle has been on an impressive incline (probably thanks to the impeccable taste of Kate Lanphear) and will most likely do Condé Nast some good!

Thanks Blay Report!



Once, Twice, Three Times You’re Over!

Fashion Indie October 8 at 4:40
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Once, Twice, Three Times Youre Over!  moments of style

With all those cutbacks at Conde Nast, Anna can’t afford to NOT wear the same outfit three times!



PRINT IS DEAD: Condé Nast Will Parish

Fashion Indie October 8 at 4:10
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PRINT IS DEAD: Condé Nast Will Parish mens fashion magazines

Newsweek guesstimates that Condé Nast’s 2009 revenue will shrink by $1 billion…which means Anna Wintour’s salary might shrink $1 million.



PRINT IS DEAD: Conde Nast Closes Four Mags!

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It’s official, print is dying. Conde Nast said goodbye to four of their publications: Modern Bride, Elegant Bride, Cookie, and Gourmet. CEO Charles Townsend said:

“The review has led us to a number of decisions designed to navigate the company through the economic downturn and to position us to take advantage of coming opportunities.”

In other words, “Print is dead, we’re hoping there is room for us on the internet”

Hey Townsend, there isn’t. Get over it.

‘Brides’ and ‘Bon Appétit’ will take over the bridal and cooking for Conde’s list..but I’m thinking/hoping they’re all dead soon..

LINK LOVE: Fashion Week Daily



PRINT IS DEAD: Conde Nast To Cut Back!!!

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John Koblin from the New York Observer talked to insiders from McKinsey that told him the news about Conde Nast’s cut backs:
  • Budget reductions of around 25% at Details, Traveler, Glamour, Gourmet, and Teen Vogue.
  • Unknown budget cuts at the rest of the Conde mags—except the New Yorker, which is escaping unscathed, according to the NYO.
  • The various mag editors get to determine how to achieve their budget cuts.
  • No immediate magazine closures are predicted, but some of the weaker titles may reduce their frequency.
  • Layoffs are coming.

I’m going to say it again…Print is DEAD!!

LINK LOVE: Gawker



RUMORS: McKinsey Consultants Tell Condé Nast to Cut Back on Photo Shoots

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Apparently Condé’s consultant friends aren’t too happy on the way the money is being spent over in Times Square. They told the Observer:

“There are little ways of cutting,” said one staffer, who drank a bit of the McKinsey Kool-Aid. “You don’t need to send an entire posse to Joshua Tree for a shot in the desert! Who cares! If the photographer is good, and the clothes are good, the models are good, it’s fine — you can shoot downtown.”

Yes, desert and downtown aren’t the same, but is this likely to be a win for the non-prints? I think so! Print is dead ftw.

LINK LOVE: NY Mag



THE MAN BEHIND THE MAG: Jeremy Fall, Editor-In-Chief Of Cliché Magazine

 

THE MAN BEHIND THE MAG: Jeremy Fall, Editor In Chief Of Cliché Magazine mens fashion magazines

(photos by Kris Kidd)

Four months ago a bunch of my favorite people to follow on Twitter were filling up my feed with news of a new magazine.  ‘Check out  @clichemagazine!’ so I did. I headed over to the site and saw the clean format of their first issue with Cody Kennedy on the cover, and started e-flipping through to pages, reading articles, and seeing photos from some of my favorite photographers.  From then on, I became a huge fan of Cliché, an online magazine based out of California that publishes monthly, and features spreads and content that you aren’t going to find anywhere else on the web, or at any store, for that matter.  I continued to check back monthly to see Brittany Flickinger on the cover, and an entirely green issue, all complete with great feature stories, interviews, street style photos, and spreads from the Cliché staff; but then I realized: outside of the photographers I already follow, I have no idea who is behind this magazine.

Naturally, I scoured the internet to figure things out and found the editor-in-chief’s name, Jeremy Fall, and I made one of those emails to a general address to try and get ahold of Jeremy in order to figure out just what goes on behind the scenes at Cliché.  After long chains of emails and iChat conversations, Jeremy and I have grown to be great friends, and I’ve learn that Cliché is definitely a magazine that is here to stay, and here to join Fashion Indie in the ‘print is dead’ campaign.

 

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See what Jeremy had to say on the start and growth of Cliché, and why the internet is way better than Condé Nast:

FASHIONINDIE: Where were you at before Cliché?

JEREMY FALL: Before starting Cliché, I had an event production & artist management agency in LA. We mainly produced events in clubs around the city and represented artists from around the world. I also organized private events on the side ranging from fashion shows to corporate events to birthdays.

 

FI: Once you got the idea (and how did that even happen?), where did you go next?

JF: No one ever believes me when I answer this question, but I got the idea for Cliché at 5 AM when I couldn’t sleep. I suddenly felt the need to take on another project and always thought that there weren’t many magazines out there that take a completely different approach to their themes. I was looking through a few issues the other day at Barnes & Noble and found one with an “up and coming talent” theme. The issue consisted of 100 little biographies of people that no one has ever heard of, and it just seemed like the creators were crossing their fingers that at least one person of their choice would someday blow up and give them credibility. As for Cliché, I’m not saying that we don’t go for up and coming talent, I think that’s great, we just prefer showing different things in our issues. For example, in our July rising stars issue, we also showed a merging city, growing hotels, different types of designers, etc.. Sorry I might be getting a little off topic, to answer your second question, once I had the idea for the mag I immediately started looking for photographers and writers over the Internet and through people that I knew. This was probably the hardest part and I admit that I didn’t have any experience in creating magazines. It took about a month to completely assemble our team and then we started creating issues.

 

FI: Is this something you always wanted to do?

JF: Being the editor-in-chief of a magazine was something that I had never thought of doing. I’ve always had a passion for management and when everything started coming together, I fell in love with the idea.

 

FI: Did you anticipate it would grow so quickly?

JF: A lot of people ask me that too actually, and honestly I really didn’t expect this at all. I’m so grateful for all of our readers and the attention that Cliché’s been getting. I had projected around 100,000 readers monthly by January 2010 thinking that I was crazy for aiming so high, and we’re at over 600,000 monthly now. I definitely think that it’s not done growing yet and that there are still many improvements to be made.

 

FI: Where do you plan to take Cliché, assuming it continues to grow exponentially in viewers?

JF: I never say never but I really don’t think that we’ll ever become a printed magazine. In 10 years, glossy magazines will be considered luxurious items and everyone else will have theirs available online. The way technology’s growing right now, it would be surprising if the Internet didn’t take over printed publications, but you can never know, that’s just my opinion.

 

FI: Do you think you’ll ever switch to a daily update format, or just stick with the monthly issue?

JF: Actually, we’re in the process of integrating a blog called Kitsch on our site to give a more “frequent update format”. This should be out soon and we really want to give our fans a more personal feel and interaction with who’s behind the mag. The goal right now is to make it daily, we’re just figuring out if that’s going to start right away. As far as the issues, those will remain monthly.

THE MAN BEHIND THE MAG: Jeremy Fall, Editor In Chief Of Cliché Magazine mens fashion magazines

FI: We love you for it, but why jump on the ‘print is dead’ bandwagon? And why did you decide to turn your magazine entirely ‘green’?

JF: (laughs) The “print is dead” bandwagon, like I said earlier, is something that’s really growing exponentially. I honestly don’t see what the point of printing is aside from making it “look pretty”. I mean, I do agree on the fact that holding a mag in your hands on the plane or at the dentist is a nice feeling (when its a good publication) but in the end, the result is the same as when it’s online. In a few years from now, you won’t remember how nice it was to flip the pages, but how interesting an article was. Whether you read it online or on paper, you retain information the same way. Sometimes it is scary to see how technology is quickly taking over, but we also can’t live in the past when new mediums are being developed everyday. If you still don’t agree with me, take a look at how blogs have grown and how you mostly read the news online now, or how you’re sending e-mail more than paper letters, or how you text instead of sending notes (for high schoolers), or how you’re reading this interview on Fashion Indie. The list goes on and on and on. 

 

FI: How do you decide on a theme for each month?

JF: Honestly this might really sound cliche but I really get inspired from anything that happens around me! I know that everyone always says that but its seriously true in my case. I don’t sit in a field pondering for hours but themes come to me at random times throughout the day. Usually it starts when I’m reminded of a topic that interests me a lot and then I develop it from there and find a way to turn it into an issue. It can get hard sometimes, but I try to think ahead.

 

FI: Tell us a bit about the rest of your staff, you’ve got some younger talent working for you, do you think young people are taking over the industry?

JF: Our staff for the most part is pretty young. I definitely think that we are taking over the industry and feel like the generations to come will start even younger.

 

FI: Who have been some of your favorite people to work with?

JF: I truly think that every single person I work with strongly contributes to the mag. Now, I’m not just saying this because they’re going to be reading this interview, but honestly everyone has helped a lot. Its actually really cool because the team that you see now was built really quickly, most people have been around since day one. 

One of the best additions to our crew was definitely Dirk Mai (www.dirkmai.com), one of our main photographers. He’s an amazing artist and one of the best people to work with. You’ll find his work throughout every single issue that we’ve done so far and I honestly believe that Cliché wouldn’t be what it is today without his contribution.

 

FI: What has been your favorite part about this experience?

JF: My favorite part about this experience is seeing the number of readers grow and communicating and being able to directly communicate with them. I do as much as I can to be in contact with our fans and love hearing feedback, that’s really the only way to get better. 

 

FI: What are some of your favorite magazines?

JF: I actually didn’t read many magazines before starting mine. If I had to pick one to read for the rest of my life, it’d have to be Vanity Fair. The reason being that it’s probably the most intelligent mag available in the US and the photography you find is truly amazing. I also read Nylon monthly and open GQ when I stumble upon it.

THE MAN BEHIND THE MAG: Jeremy Fall, Editor In Chief Of Cliché Magazine mens fashion magazines

FI: If Condé Nast offered to print Cliché, but you had to give them full ownership of it and would only collect royalties, would you?

JF: I would never do that, it would completely negate everything I just said in this interview, and make me look like an idiot.

 

FI:  You’ve got 1 hour until stores close and $500 dollars to spend, where do you head first?

JF: I’d probably head to a restaurant first to eat, and then with whatever I have left head to Alexander McQueen (my favorite designer).

 

FI: Any secrets you can give away?

JF: I can’t really say anything except for the fact that we’re going to be getting better and better. We have our new site launching very soon, created by my wonderful web designer Michael Gramling (http://www.thevintageskeleton.com), new amazing writers and photographers. You’ll have to take a look to see what I mean.

And that’s what you should do!  Check out the new issue of Cliché that is out TODAY on their site, see the new webisode on Cliché TV, and follow them, and Jeremy Fall on Twitter to keep updated on their world takeover(I smell a blog coming soon??!).



EXCLUSIVE: Andre Leon Tally, Tennis Champ

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Andre Leon Tally, at the demand of Anna Wintour, set out to lose some girth 3 years ago. Judging by how new his Louis Vuitton gear is though, I’d say he started when the director yelled action.



Conde Nast Cares About Their Interns, For Now!

Corey Moran, Mens Editor July 24 at 1:03
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Conde Nast Cares About Their Interns, For Now! all indie

Conde Nast is making their employees do there own dishes these days. Can you say struggling? Who would have thought they would see the day where the interns actually have to do work! Don’t worry, here at Fashion Indie we still treat our interns like interns, which is why we make them walk the dogs, clean the kitchen, and take our clothes to the dry cleaners. Oh and by the way…Have a glorious day! haha.

via Buzzfeed



GQ Heads To China

GQ Heads To China  mens fashion magazines

GQ magazine will begin publishing in China! The first issue is expected to hit stands this coming October, as international Condé Nast chairman, Jonathan Newhouse, expects great things from the operation.

LINKAGE: WWD



Men’s Vogue (Or Portfolio? Or GQ?) Can’t Make Up Their Mind

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In 2007 Conde Nast decided to start Portfolio, a men’s fashion magazine (possibly in preparation for the fall of Men’s Vogue?), and when they decided to fold Men’s Vogue in 2008, they sent their subscribers a notice saying they would no be receiving Portfolio.

Just kidding, Portfolio drowned, you’ll now be receiving GQ. Because it wouldn’t have made sense to just replace Men’s Vogue with GQ in the first place instead of starting up a new magazine after the exact same one failed (well, under a different name, of course)…no sense at all.

SOURCE: Gawker



SINNERS & SAYNT: The Lightbulb Has Gone Off

SINNERS & SAYNT: The Lightbulb Has Gone Off womens fashion

I’m a genius. I know it sounds like I’m tooting my own horn but I can pretty much talk about any subject for a lengthy amount of time without seeming like an idiot. Maybe that just means I’m a good bullshitter, but regardless, I feel like I’m a pretty smart dude.

Of course while most subjects are at my disposal, there is one I “get” more than others. I understand what’s happening in fashion today, but more importantly, what’s happening in online fashion. I’ve decided to share with you a few of my thoughts on what’s going on right now, the momentousness shift and what it will mean for publishing,  indie designers, and the industry as a whole.

I think that if we are all able to innovate, we may all survive. If we don’t, well I guess that’s that.

1. Magazines will slowly, but surely die off. First the smaller ones will fall away, then the bigger ones will begin to get lean, then more and more will jump on the web but lose readers to independent blogs that are already on the scene. Realizing that most blogs make money from their content and editorials, magazines will begin to enforce their copyright and thousands of fashion blogs will be forced to pull down images from their sites. The result will be a great blog die-off. Rather than removing hundreds of pages of content part-time bloggers will call it quits, seeing little interest in keeping up the struggle against content bloated magazines. Additionally, the publishing houses will find new ways to steal back their readers (Think Facebook Applications and Widgets).

Magazines with proper online direction will fair best. Editors like Anna Wintour, Carine Roitfeld, and others will be replaced by bloggers or web savvy editors who are capable of talking to consumers online. Ad sales will incorporate a higher expected ROI, since affiliate marketing will become a more familiar term for the new online advertiser. Affiliate programs will dominate, with blogs and the sites of Vogue and Elle, becoming nothing more than over hyped online catalogues.

Also, the network will become the new Publishing House. CondeNast is great and all, but they’ve got nothing on Glam.com when it comes to reach on the web. This will be an important factor for advertisers in the next coming years.

2. Fewer shoppers will head to department stores as trust increases in online buying and free shipping and return policies attract new customers. The magazines and bloggers will need to jump on this fact and certain blogs will be as powerful, or sell as much inventory as department stores (case in point, PurseBlog.com). This will lead to a broader spectrum of interest for brands looking to sell online, incorporating programs that talk directly to top selling bloggers. These bloggers will be influencers of markets and the smartest ones will begin developing their own affliate programs to make it easier for brands to sell on their sites.

3. The online store will become an antiquated device for selling product on the web. Fewer people will build them opting to shop through widgets and directly through their facebook profile. Suggestion shopping will leap to new bounds as visual tracking software advances. Now every page you visit on the web will offer suggested purchases, making it easier for you to purchase items while you read the latest news and stories. One-click shopping across hundreds of sites will replace the way we purchase our goods, with a full list of our purchases being provided to us monthly. l Companies that embrace these new technologies will be the first to advance and will gain respectable marketshare quickly.

4.  More purchases will be made through mobile devices meaning that retailers will need to address this. Instant purchase sites will pop up on your cell phone and with a text the item will be purchased and delivered to your home. While this doesn’t seem to make a lot of sense (who shops while on their phone) stores like Saks and Macy’s will introduce the technology to ensure that you make purchases through their store. If you ever can’t find an item in store, a simple text will ensure you purchase it through Saks.com, making the store money. Of course, Saks and others will have to address larger issues within their corporate structure before this becomes a reality.

5. The indie designer will remain small unless they address budding technology. Building a community around your brand should be the main focus. Fostering a direct relationship with your customers will be the most importantt thing a young designer can do, creating a collective of supporters and using them to further your message. Brands that don’t have a proper Social Media Directive will fail. As more and more boutiques close down, weighed down by lost customers on the web, there will be fewer spots for young designers to flourish. The way you sold in the past will not be the way you sell in the future. Designers who understand this will be the ones to succeed.

6. Fashion Indie will become the ultimate source for original fashion editorials, shopping, and the best from the fashion web. Just wait for it, it’s coming. And when it happens don’t be all surprised. Accept it as the natural progression for this crazy little fashion world. Doubt it and you don’t really get it.

If you want more info on what’s happening next in fashion, be sure to hit up Sayntly.com. That’s our services company, our bread and butter, our little engine that will.

SINNERS & SAYNT: The Lightbulb Has Gone Off womens fashion


Condé Nast Struggles As Ad Sales Drop

Condé Nast Struggles As Ad Sales Drop mens fashion magazines

The results are in and magazines are beginning to see their demise.  Ad sales are averaging a down of 23% for monthly magazines. For Condé Nast, it’s the worst ad environment they’ve seen in 62 years. Gawker says that industry insiders claim it will be difficult for Condé Nast to avoid losing millions, with September issues as their last hope.

Ad sales continue to drop as Wired editor Chris Anderson is bringing in $2 million a year making speeches.  Please tell me how this makes sense.

SOURCE: Gawker



What Recession? Condé Nast Helps Us Forget.

Pranna

A friend of mine and I were having a conversation the other day about the economic situation (see, I’m not so vapid after all!).  I was making a point that here in New York we’re largely sheltered from the issues affecting the rest of the world.  “We don’t live in reality, we live in Manhattan,” I said.  The more I thought about it, the more it seemed like a truism: does a falling economy make a sound if no one’s there to hear it?  Reflecting on this week’s set of events, I realized there was a huge disparity between the daily headlines and the daily life in New York’s media microcosm.

Just last week there were reports that receptionists at Condé Nast were being given the boot and editors would have to (gasp!) answer their own phones.  Amid this news, it came as quite a surprise that the same company spared no expense to throw the Condé Nast Traveler Hot List Party at chic Madison Avenue dining spot, Pranna.

Though I had no idea what to expect as I exited the cab on the side of 28th street, the step-and-repeat with an actual red carpet set up outside immediately set the tone for the rest of the evening.  I waited for Kelly Bensimon of The Real Housewives of New York to finish up on the carpet before my turn came around.  After posing for photos, I was whisked inside where cocktails, hors d’oeuvres, and fabulousness awaited.

The dimly lit restaurant exploded with light every few seconds as camera flashbulbs went off inside, illuminating whichever startlet or social had just arrived.  After securing a drink downstairs and scoping out the provenance of the hors d’oeuvres, we made our way to the VIP area on the second floor.

This cordoned off section seemed to be the location of a Real Housewives reunion as we first bumped into Alex McCord with husband Simon Van Campen before noticing Jill Zarin and her auburn hair floating around.  Nestled in the back with friends was Lydia Hearst wearing a green art-deco frock while two seats away was the stunning Katrina Bowden who’s taken advantage of her role on 30 Rock to become a staple on the event scene.

As if on a mission to disprove the recession, the next night Lucky Magazine—another Condé Nast title—threw a party with designers/socialites Charlotte Ronson and Shoshanna Lonstein Gruss to celebrate their swimwear collaboration.

We might have used one of Ronson and Gruss’s bathing suits to swim through all the free-flowing champagne coming from the open bar at Above Allen in the Thompson LES but alas they were not on display.  No, this event was a social and celebratory one with mother Ann Dexter-Jones coming to support her daughter.  Lindsay Price, most recently of Lipstick Jungle, made an appearance as did Real Housewife Jill Zarin once again.  For some reason that woman looks like she’ll clock you if you look at her the wrong way.

As we looked out the floor-to-ceiling windows upon a glittering downtown cityscape, champagne and camera flashes abounding behind us, it dawned on me: if you can live in a fantasy, why not?  We all come to New York to chase a dream so why not wrap yourself in it like a plush cashmere blanket?  Grab a class of champagne, barbeque shrimp puff and smile for the cameras.

Adrien Field



Magazines Continue To Suffer. Conde Nast Firings Coming Soon.

Daniel Saynt, Editor-In-Chief March 6 at 7:16
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Magazines Continue To Suffer. Conde Nast Firings Coming Soon. mens fashion magazines

Expect firings at Conde Nast and Hearst over the next few weeks. Their first quarter wasn’t very good and 5% of the staff at Vogue’s papa company will be shown the door. Sucks, totally sucks.

LINKAGE: Memo Pad: Magazine Publishers Cut Budgets Again… RDA’s Advisers…



Conde Nast Takes One More Cragetty Old Foot Into The Grave

admin February 26 at 6:00
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Conde Nast Takes One More Cragetty Old Foot Into The Grave mens fashion magazines

SAYNT: Advertising in Conde Nast magazines so down.

AUDIENCE: How down?

SAYNT: It’s so down it just won the six gold medals at the Special Olympics.

And that kiddies is how you compare Conde Nast to a retard. But more seriously, while most mags in the industry are down 24% in ad pages, Conde Nast’s titles are down 30% or more. Ouch…

LINKAGE: Blame Anna!



Fear Not, Boys! Men’s Vogue Will Still Publish In 2009!

Kirby Marzec, Managing Editor January 6 at 10:00
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Fear Not, Boys! Mens Vogue Will Still Publish In 2009!  emerging fashion

Color-blindness, erectile disfunction and prostate cancer may be looming in years to come, but at least our boys can sleep soundly knowing that Men’s Vogue isn’t folding! I’m not exactly sure the source of these rumors, but lately, they’ve been aimed at Condé Nast, especially Vogue and its affiliates. Yesterday, a spokesperson for the the magazine said that they will not stop publishing in 2009 and that the anticipated magazines will hit the shelves as usual: “There is no change to our plans from what we said at the end of last year. We will put out two Men’s Vogue in ‘09.”

There you have it! Men’s Vogue may not be abundant in year, but at least my dad will shut up about not knowing what to wear twice this year!

Thanks NY Mag!

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