Reported by WWD, Hearst Communications filed a complaint against Cosmo Senior Borrower LLC, claiming that the owner and developer of the Los Vegas hotel was inspired by Cosmo Mag.

“The Hearst suit alleges the defendants are seeking to trade off of the publisher’s “famous, long-established family of marks…and [the defendant] has stated its intention to use those marks in connection with goods and services that are the same as or related to the goods and services to which the public associates the marks with [Hearst Communications Inc.”

I guess the world ‘cosmopolitan’ has become very popular, from a signature cocktail, to magazine, and now a hotel/resort.

Weigh in indies, is this too muc ‘cosmo’ ?