FashionIndie » coty inc

Beckham Kicks His Way into Fashion Game

Lester Brathwaite — Thu, 19 May 2011 13:23:36 +0000

For the Beckhams, fashion design is in the jeans. [Badum-ching!] Victoria Beckham‘s clothing line is a hit with shoppers and critics alike — now her dashing footballer husband David is launching his own brand that includes a mens “bodywear” line and a new fragrance.

I’m not sure exactly what a bodywear line is but considering that promotion of it entails David posing in his underwear again, I’ll take it. Meanwhile, Homme, his third fragrance, is a collaboration with new licensing partner Coty Inc. and will start stinking up stores in September.

To go along with all this newness is a new logo designed by Alashdair Willis, also known as Stella McCartney‘s husband and founder of Announcement Creative. The hole stamped into the end of the name is supposed to represent a soccer ball…or a viewfinder which, as WWD explains, “can spotlight a product detail or visual flourish on various marketing materials.” Okay.

At 36, Beckham is nearing retirement age and branding himself is a deliberate attempt to ensure a future for himself and his ever-expanding brood long after the announcer stops shouting “GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOL!”

“David and I have a number of ambitious and exciting ideas in development across a broad range of categories,” says Simon Fuller, David’s manager who is also the mastermind behind American Idol and a little group known as The Spice Girls. “The next 10 years will see David evolve into being recognized, not just as an iconic sports figure, but also as an important entrepreneur.”

As long as he’s in his underwear, I’ll recognize him. Ladies, am I right? [WWD]

Coty Wants O.P.I

Marissa Moshell, Student — Tue, 30 Nov 2010 03:32:34 +0000

It might be time for O.P.I to sell themselves over. And Coty wants to be on the receiving end! Coty, a perfume seller that distributes fragrances by Sarah Jessica Parker and Vera Wang, is reportedly buying O.P.I. for one billion dollars. And it’s all in cash!

LINK LOVE: NYP

A Gaga Perfume: Eau de Flank Steak

Lester Brathwaite — Mon, 15 Nov 2010 16:33:48 +0000

The popstar and fashion icon is joining the celebrity fragrance wagon by inking a deal with Coty, Inc. I expect Gaga to tackle this latest venture with her usual mix of aplomb and crazy, so this will likely not be your everyday, run of the mill, boring celebrity fragrance used to pull in a few extra million bucks by someone who doesn’t know or care anything about the perfume industry. Not that I’m pointing fingers at anyone.

Taylor Swift.

LINK LOVE: TheyEnvy.Us

Guess Partners With Coty Inc. For Beauty

Marissa Moshell, Student — Thu, 13 Aug 2009 16:33:40 +0000

Guess seems to have linked arms with a new partner, Coty Inc. Why do we care? Well, the partnership not only brings Guess further success, but it bring us Guess beauty products! First on the list, a fragrance line. Get ready people!

LINKAGE: WWD