Current/Elliot and Kris Van Assche
SSENSE Brings Herchovitch, Margiela, and Rick Owens to Haute Hungry Canadians

This spring, SSENSE is introducing designers Alexandre Herchcovitch, Maison Martin Margiela, Rick Owens Drkshdw, Twenty8Twelve, Milly, Current/Elliot and Kris Van Assche to their boutique, which already includes labels like Acne, Ksubi, Robert Rodriguez, Clu and Black Halo. This, along with the re-launch of their flagship boutique, puts SSENSE in high demand.
Opening in April 2009, on the corner of famous St. Paul street in Montreal’s historic Old Port, the two-story boutique boasts over 80ft of window display space showcasing fashion’s most exclusive design labels. The store’s interior, dominated by black brushed metal and glass, is a modern update to the boutique’s antiquated facade. On the main floor, luxury designers Alexander Herchcovitch, Maison Martin Margiela and Rick Owens will be paired with artistic, avant-garde brands. A steel and marble staircase leads underground to the second floor, where labels like OAK, Current/Elliot and Acne can be found.
This addition to the already well-styled website, ssense.com, will add a bit of punch to its merchandising mix. A boutique that carries Herchcovitch, Margiela and Owens in the same space almost makes me wish I was Canadian, almost.



