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CELEBULITE, SCENTS / June 30 2011 4:55 PM

Gucci Guilty’s Unlawfully Cool Marketing Campaign

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Gucci put on their creative chapeaus to market their latest fragrance “Guilty.” In addition to the short film shot by Sin City creator Frank Miller starring future Emmy winner (I mean, did you see Mildred Pierce?) Evan Rachel Wood and current Captain America Chris Evans, the Italian house has commissioned 1,000 exclusive vinyl records of the campaign’s featured song — Friendly Fire‘s cover of Depeche Mode‘s “Strangelove.” Click through to figure out how you can win one of these rare collector’s items for yourself!

Gucci Guiltys Unlawfully Cool Marketing Campaign

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PLAYLIST / June 16 2011 2:38 PM

30 Songs to Add to Your Getting Ready Playlist

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Your mojo for the night is heavily dependent on the mood you’re in when you get ready, because that reflects upon what you end up wearing. For a summer’s night out, you should be feeling wild every time you step to your closet. The soundtrack to that process is key. Now, of course the FashionIndie Mixtape will always have your shoulders poppin’ as you get dressed. But here are 30 more songs that will keep you looking and feeling fly.

30 Songs to Add to Your Getting Ready Playlist

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FASHION / February 9 2011 4:01 PM

Grab Your Skis & Hockey Gear, NUMBER:Lab Will Bring the Rest

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NUMBER:Lab garments are for men who want to look and feel great before, during and after the gym and beyond. Designer Luis Fernandez stayed true to well-tailored essentials and casual-cool sportswear in the Fall/Winter 2011 collection. Setting the mood with a hockey game on the ice rink outside The Standard, handsome garments in grey and navy were splashed with bright neon yellow, cobalt and purple accents. Nylon parkas and wool blazers were layered atop woven shirts and cotton trousers. Attendees were feisty and energetic as music from Depeche Mode, Air and Cut Copy filled the crowded room. Preppy but not stuffy, NUMBER:Lab had the sporty, sexy, low-maintenance gentleman in mind for F/W.

Grab Your Skis & Hockey Gear, NUMBER:Lab Will Bring the Rest

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