Billabong Uses Indie Celebs for Promo

Edited by Rebecca Alexander

Next up on the collaboration trail are indie girls Cory Kennedy, Jenny Han, and Lisa Kline (above) for Billabong. Personally, Cory could not sell me anything, but Lisa is a hottie, and putting her in a bikini for Billabong is a really great marketing ploy. The funny part is that this is all for charity. Billabong has jumped onto the charity bandwagon when they realized that the only people that pay attention to their brand are twelve year old girls that shop at Pacific Sun. Now two years in the making, Design for Humanity is going strong this year benefiting the Surfrider Foundation. The entire collection will be available June 4th on ebay. Check out the website for more info.