I personally love Diesel ads, they are always really creative and utilize photographer better than anyone. Here is the new 2009 ad campaign for their underwear collection, Diesel Intimate, using  retro TV sets (and some new technology screens as well) to showcase and reveal the underwear of the model instead of having the model wear it as usual.

GALLERY: Diesel Intimate Ads

LINKAGE: Wicked Halo via Arab Aquarius