DVF Helps the Girls, Helmut Helps the Kids, We Help You Get a Designer Discount

Edited by Jessica Lapidos

Three words that delight every fashion lover’s ear: Designer. Charity. Discount. Two words that get you there: Community Collection. One word to get you 30% off at checkout: CCFASHIONINDIE. Full sentence: Community Collection is the first site of its kind that sells the wares of super rad designers, and donates 20% of each purchase to the charity of that designer’s choice. Name drop: Diane Von Furstenberg. Elizabeth and James. Helmut Lang. Alexis Bittar. Yigal Azrouël… See what charities you can help them help. 

Super Secret Sales of the Week: Mulberry, United Nude, Cynthia Rowley, Otte NY, Proper Cloth and Bright Eyes

Edited by Jessica Lapidos

Hey Indies- Summer is quickly coming to a close, but the good news is the sales are just beginning! Here comes another jam packed week full of your favorite designers and stores….

Week #10 of the Fashion Indie exclusive DOAFA’s Top Super Secret Sales of the Week.

Accessory Alert: My, My Telephone

Edited by Jessica Lapidos

Hello? From the second I picked up the Pop Phone one week ago, my ear has not touched my iPhone Blackberry. Speaking into yesteryear’s telephone receiver on the street, in a restaurant, at a wake, is a wholly over-satisfying experience. It warrants passerby reactions anywhere from smiles of amusement, nudges to a friend, giddy laughter and “Damn, that’s so gangsta!” (I got that on two different occasions, no lie). And everyone will ask you where you got it.*

BOUTIQUE CRITIQUE :: A. Turen : Look 3

Edited by Jessica Lapidos

For Ashley Turen, owning a shop runs in her blood. She tells us, “My grandmother had an incredible store in Alabama. I fell in love with the art and creative freedom of having your own shop. I wanted to open a shop that represented my dream one stop shop.” She recently moved to this new space on Stanton Street from just a few blocks away on Ludlow to make room for shop in the one stop. “My old space was very small, and mainly housed my line, and some jewelry. This store has men’s, women’s, shoes, accessories, lifestyle products, all under one roof.”

Like what you see? Go to A. Turen, mention Fashion Indie and get 10% off!

BROADCAST: Daily Trendy Deals at Trendenzas

Edited by Jessica Lapidos

Like a trend? Love a deal? Are you over those deal-of-the-day sites that call a $150 a deal? There’s a new gal in town and she’s digging deep for straight up cute trends on the down cheap. Trendenzas is a brand spankin’ new daily deal website that scours the market for the flyest pieces that are already a steal (think $30-$60) and then gives you a discount on top of that. That means your daily fashion average is around $15. Get an under the radar piece of trend in your inbox everyday up to 75% off. This over-the-knuckle silver paisley ring is TODAY’s DEAL! It’s $12 and available RIGHT NOW!

Boutique Critique:: Court: Look 5

Edited by Jessica Lapidos

Shop owners Lisa Fuller and Nicole Tondre do more than simply run their deeply designed Soho boutique, they’ve also created some of the top merchandise in it. These women have put their knowledge of fit and sales further into business and designed their own line of jeans. With a slew of varying washes, ankle-lines and a touch of stretch, these jeans are about to get seriously courted.

If you’re courting Court, go now and get 15% off when you mention FashionIndie.

Boutique Critique:: Court: Look 4

Edited by Jessica Lapidos

If you saw Boutique Critique yesterday, this dress probably looks familiar to you. I’m wearing it again because its versatility begs to be worn on a recurring basic. Court founders and co-owners by Nicole Tondre and Lisa Fuller have a deft hand for clothing that makes sense, and it makes shopping the store a pleasure. These are the kinds of clothes you can really take your time with in the dressing room, and then spend years discovering their full capacity.

Ready for Court? Mention FashionIndie when you shop and get 15% off your purchase!

Boutique Critique:: Début: Look 5

Edited by Jessica Lapidos

All week you’ve seen the debut of this new column, Boutique Critique, and today brings our first shop Début to the final outfit. This look has a whole lot of that green buzzword about it: Sustainability. Storeowner Lisa Weiss runs her store to be socially and environmentally conscious with the small batch runs of new lines alongside handmade jewelry. Reaching even deeper, Début features several designers who take more radical steps to be sustainable. Such as Christopher Raeburn who takes the philosophy of repurposing to warrior status, and Monisha Raja who brings a whole new meaning to outsourcing with her line Love Is Mighty. Read ahead to see the most eco-loving look yet. And a dash of of pattern mashing.

Like what you’re seeing? Shop it all at 10% off at Début when you mention FashionIndie!

Boutique Critique:: Début: Look 4

Edited by Jessica Lapidos

In a Début, where each brand is in its early stages of formation, is it possible for storeowner Lisa Weiss to have a designer wish list? “We always have a long list but in order to stay true to the concept and keep our installation as is ends up limiting us. The rotation helps by freeing up space and offering more space for new designers to gain exposure.” When they first opened, they had to scour the world for the best fresh collections; now new designers flock to Début. In such a transient place, one might begin to yearn for a place where we can follow these selected designers beyond the first few seasons. Enter e-commerce. Weiss is looking to launch a web store to bring back some of the alumni designers. I’ll sit tight for that grand Début.

Want the looks now? Shop in store @DebutNYC and mention FashionIndie – get 10%off!

Boutique Critique:: Début: Look 2

Edited by Jessica Lapidos

Yesterday we launched the debut of Boutique Critique; a column in which I’ll be discovering a new gem of a shop each week, and introducing it to you one outfit at a time over the course of five days. We began most literally with a shop called Début. Founded by Lisa Weiss in 2007, it features brand new designers in the very first runs of their collections. One of the first collections the boutique ever acquired was a jewelry collection called Experiment 101 by Esha Soni. The line caught Weiss and her team’s eye and was a perfect fit to introduce the store’s concept. Now on Experiment 109, and no longer featured in Début, Soni seemed to have gotten the start she needed to continue a beautifully successful brand. With that, here is the second look of the week from Début.

Want it? Mention FashionIndie when you shop at Début and get 10% off anything in the store!