A Dozen Reasons To Shop At Reason
Edited by Samantha Lim
Six years in the making, Reason Clothing (who by the way is having a killer 50% off Cyber Monday sale today) is the manifestation of best friends Jon Price Totaro and Phil Bassis. What started out as a graphic t-shirt line out of their Lower East Side apartment has blown into a full range of men’s clothing, showcased next to their favorite vintage finds in their newly minted namesake store on 9th Street, a mere block away from where they started.








