Georgia May Jagger Takes Over Fashion

Edited by Rebecca Alexander

There’s a new crop of girls infiltrating their way into editorials and campaign shots, Georgia May Jagger is one of them, as she’ll appear in the Hudson Jeans campaign for fall, which also marks her first ad campaign. “Georgia is the new era of girl,” said David Lipman, an advertising guru who is working on the campaign. “A miracle like this comes around every 30 years.”

Not only will she appear in the upcoming ad, but she has signed with the brand for a three-year contract.

Georgia May is in great company with this campaign—it will be shot by Mario Sorrenti and styled by Camilla Nickerson. If you’re in London this weekend, be on the lookout because the photo shoot will take place all over the city. And if you didn’t think Hudson Jeans was truly in love with the model, you will after you hear the concept. The whole theme of the shoot is a lifestyle shot—they’ll trail Georgia May around the city and to a club with her boyfriend Django James, who’s in the band Django James & the Midnight Squires. “But it’s really about Georgia,” said Lipman. “She is going to take the world by storm. Mark my words.”