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BACKSTAGE / July 7 2010 1:21 PM

PARTNER: The Swarm: Shane Eli

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PARTNER: The Swarm: Shane Eli

Do you hear the buzz building? Just weeks after dropping his first album, The Push, Shane Eli, the producer behind Diggy Simmons’ first single, is already commanding attention. Critics are raving over the album, which he wrote, recorded and produced entirely by himself out of his L.A apartment. Along with compliments are coming comparisons to another entrepreneurial rapper: Drake. At first glance it might seem like they look and sound the same, but for his first Swarm column, Eli digs a little deeper to show us that while both are talented, he offers something different.

I was born in Ottowa, Canada, and then I was out. My parents divorced soon after I was born and my mom raised me by herself. We had a lot of ties in the Bahamas, so we bounced back there. Then she got into a masters program in L.A, which is where I eventually grew up. She was doing it all. More than anything though, she developed a serious love of music in me. We had a wide range of influences in the house, from old-school vinyl records to more contemporary music. It inspired me to take my sound into a bunch of different directions.

I loved it music, but in the beginning I thought I might be a pro-athlete. I played sports my whole life, so it wasn’t until early college that I really started to fall in love with music. I recognized how it can take you the furthest and fastest emotionally. You can be in  a bad mood and be in a good mood again. It transforms you. At the same time I saw friends who played at school and didn’t make it into a pro-team just fall apart. They had nothing. I thought music would be a better outlet for me. It seemed like something you could create your whole life.

Find out what Eli has to say about his sound and Drake on the next page…

LINK LOVE:The Swarm: Shane Eli

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RANDOM COOL SHIT / July 16 2009 1:26 PM

EVENT ALERT: Diesel:U:Music Tour Hits NYC

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EVENT ALERT: Diesel:U:Music Tour Hits NYC

Fashion and music go hand in hand, so it’s needless to assume that The Diesel:U:Music tour is going to be jaw dropping. While the tour lasts from July-December, NYC is one of Diesel’s first stops with an exclusive event for only the biggest Diesel gurus. Come July 30th, HEARTSREVOLUTION and The Terror Pigeon Dance Revolt! will rock out at Webster Hall alongside a killer lineup of Theophilus London, Passion Pit, Cobra Starship, Drake, The Roots and many more mystery guests.

So, you’re itching to go, huh? Just wear your favorite pair of Diesel jeans to one of the following participating Diesel locations for a chance to snag invitations to this once in a lifetime, private event. As always, invitations are only available while supplies last: 

-July 25th and 26th at Lexington at 60th Street at 5pm

-July 27th and 28th 5th Avenue and 54th Street at 5pm

-July 29th and 30th Union Square at 14th Street at 5pm

And if this event hasn’t made you fall harder for Diesel, the first fashion brand to launch a radio station back in 2008 will launch Diesel Radio live in NYC from July 20th-25th. Stop by the 5th Avenue Planet store for some enjoyable jams!

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