Vicks, 15 months pregnant with her first girl — who will, by the bye, be the best-dressed baby in the world so Suri Cruise, fall back — spoke to WWD about her new line along with her seemingly sassy “de facto chief executive officer” Zach Duane.

While Victoria envisions the line as representing her other, softer, less fierce grand diva bitch side, Zach tosses his weave back and tells it like it is: “We had to do something or we’d be a niche brand forever.”

The dresses were inspired by Emily the Strange and mix a very definite 60s silhouette with bright, vibrant colors, resulting in what Beckham refers to as her “most girly collection” ever. The Victoria dress line will also be less body conscious, with the designer’s intent to open them up “to women and girls of all different shapes and sizes.”

Aside from discussing her upcoming collection, the WWD article also offers an interesting portrait of the usually reserved Victoria Beckham. She comes off as just another “working mum” who likens the pressure to “juggling glass balls when you’ve got the kids and a husband to look after, and you’re passionate about your career.”

But the most interesting tidbit comes from Vicks’ longtime manager and Svengali, Simon Fuller, who explains Victoria’s ascent from the ashes of dVb, her joint brand with huzzy David :

“Very quickly we realized that she had a voice, there was demand, and more importantly, that she had her own brand that was very distinct from her life as David’s wife or them as a couple. We realized that the dVb brand name didn’t really work because they’ve taken very different paths, and what she stands for in the market is very different from what he stands for. We decided with the launch of the dress line that it would just be called Victoria Beckham and over a period of a few seasons, rebranded everything. DVb, as far as she’s concerned, does not exist anymore.”

Rather quietly and shrewdly, Victoria Beckham has carved a place for herself outside of David Beckham, the Spice Girls and her alien hyperbitch public image. And she did it with 3 kids hanging off of her and a 4th on the way — nevermind that she probably has 400 nannies and a full house staff. But of all the Spice Girls, who knew Posh would be the most successful? [WWD]

David and Victoria Beckham are fronting the ad campaign for their namesake dvb fragrances (which include 10 scents in total).

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Heidi Klum looks fab in this form fitting black version of the original dVb dress worn by Victoria Beckham herself.

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Lady Beckham kicked it Avril style when she hit up a German boutique for the launch of her FW08 dVb denim collection.  

Picture from The Daily Mail.

News about the release of Victoria Beckham’s dVb line of menswear being pushed back almost a year have previously surfaced. People at Victoria’s camp have recently shared that this is only a rumor. The line of menswear is supposedly still set to debut during fashion week in the fall and hit stores around the upcoming holiday season.

Victoria Beckham is becoming a fashion icon. She takes risks while maintaining her fabulous style. Selflessly Beckham planned to share her fashion genius and launch her own line. Unfortunately, Los Angeles boutique, Kitson has pushed back Beckham’s plans of launching her men’s collection, dVb until next year! In addition, many other boutiques have discontinued her denim collection. Personally, I was enamored by her denim collection, especially those star embroidered pockets. Thankfully Mrs. Beckham has kept her head up, with hopes to launch a couture line debuting this fall, at New York Fashion Week. 

So confused right now. I thought (also see hoped and wished) DVB was done and out since Victoria filed a lawsuit against Rock & Republic?  Guess that won’t stop her from a whirlwind promotional tour in the UK for the denim line.  She wore some jeans from the line which were in desperate need of some hemming. Come on Vicky as a “fashion icon” you should really try to work on dressing in clothes that fits right, unless you’re trying to start some wickedly stupid trend.