Viktor and Rolf Introduce Eau Mega

Edited by Marissa Moshell, Student

Viktor Horsting and Rolf Snoeren are ready to release their next hit fragrance. With their debut perfume Flowerbomb, released in 2004, the design duo felt they were read for Eau Mega.Viktor and Rolf were going for something fresh, but they wanted to stay away from sporty and lean more toward feminine; hence the name Eau for fresh, and Mega for that glamorous touch.

The fragrance, which is expected to hit stores this October, features an ad campaign lead by Rachel Zimmermann. Since Flowerbomb is still flying of the shelves in stores, we’re expecting Eau Mega to do just as well.