Elaine Kim’s beautiful designs are now available online at www.elainekim.com. The site features S/S 2009 looks, select bestellers from previous seasons and urbane eco fashion made from Cupro cotton, a gorgeous and luxurious fabric from Japan.

Enter promo code WELCOME2EK for 15% off your entire order.

LINKAGE: Elaine Kim Opens Online Boutique

Elaine Kim is the influential force behind Los Angeles boutique Ecru as well as fashion forward womens-wear label Product. Now, after a decade-long sabbatical from fashion, she is launching her eponymous label. The debut collection is named after Gustav Klimt’s painting Expectation and offers a highly personal vision of decadence, opulence and sensuality.

The concise assortment of day-to-evening dresses and separates was inspired by the decorative richness of Klimt’s canvases as well as László Moholy-Nagy’s photographic studies of urban industrial texture. The colors encompass the mysterious metallic black and gray hues of industrial materials, accented with the decadent saturated jewel tones of sapphire blue and quartz purple.

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