Ferragamo‘s first social media campaign, the W list, is launching online today. This is an exciting new project from Creative Director, Massimiliano Giornetti, surrounding the iconic W bag. The site will serve as a chic destination for sharing inspirational stories, locales, and ideas resulting in a one-of-a-kind W bag inspired by the winner.

Prior to launch, Giornetti invited Ferragamo girls and fashion insiders such as Selita E. Banks, Fabiola Beracasa, Elettra Wiedemann, Shell Cardon, Poppy De Villeneuve, Genevieve Jones, Irina Lazareanu, Louise Roe, Lydia Fenet, and Kelsey Chow to share their inspirational stories.

Runners up will be the first to receive the Spring/Summer 2011 limited edition W bag along with one user, at random, whose story personally inspires Giornetti. The winners will be announced on January 22nd, commencing a 60 day program.

To enter the W List, accessible to the public today, you can easily do so by going to WList.Ferragamo.com

]]> http://fashionindie.com/ferragamo-launches-social-media-campaign-today/feed/ 0 http://fashionindie.com/addict-g-star-raw-fall-09/ http://fashionindie.com/addict-g-star-raw-fall-09/#comments Mon, 17 Aug 2009 21:54:17 +0000 Rebecca Alexander http://fashionindie.com/?p=57557

G-Star Raw announced the newest face of their Fall 2009 Advertising Campaign, international model and actress, Elettra Wiedemann. Elettra will represent the global brand in print advertisements through the end of December.

Chris Benz

Giambattista Valli

House of Diehl

Phillip Lim

Rag and Bone

Rogan

Elettra Wiedemann may be the daughter of Isabella Rossellini, BFF of Chris Benz, and a biomedical engineering student who has also recently founded JustOneFrickinDay.com, an organization that (among other projects) is raising funds to build the first solar-powered hospital in Kigutu, Burundi. Co-founded by James Marshall, the Burundi Solar Project has enlisted Chris Benz, House of Diehl, Rogan, Rag & Bone, 3.1 Phillip Lim, and Giambattista Valli to each create an energy-inspired, limited edition t-shirt to be sold at JustOneFrickinDay.com.

The t-shirts, all made from 100% organic cotton, are available in men’s and women’s one size fits all and will sell for $60 each.  There are only 100 available in each style, and each is numbered.  A simpler style by House of Diehl, which served as creative consultants for the project, is also available for $30.

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