I like to think of Elisabeth Hasselbeck as the Lauren Conrad of moms.  She’s famous for being famous, is a cute blond on a TV show, and is now debuting a doomed collection of women’s clothing.

Elisabeth Hasselbeck for Dialogue will debut on QVC tonight at 9, but she gave this morning’s audience on The View a little sneak peek.

Hasselbeck actually got a Fine Arts degree and designed for Puma for a while. But, judging by the pieces in her line, any creativity she might have had in college is long gone.

Pieces will sell for $40-80. I’m actually tempted to tune in because I shamelessly and without fail buy into Hasselbeck’s drama and general shtick.  Oh, self.