Customers simply type their measurements into the Fits.me model and it shows them how a particular article of clothing will look on them. The technology was developed by two Estonian universities and the robots can, according to co-developer Dr. Maarja Kruusmaa, ”conform to over 85% of the female individuals that shop online today.”

The company’s male motorized mannequins were launched in 2010 with their “more complicated to accurately model“ female counterparts released  a year later. Today they count British retailer Hawes & Curtis, men’s luxury brand Ermenegildo Zegna and Park & Bond among its list of robotocized customers.

“Our robots and the Virtual Fitting Room technology,” said Heikki Haldre, CEO and co-founder of Fits.me, “have solved the main problem that online clothing retailers face — the lack of a fitting room.” Fits.me claims that those retailers, and others using the FitBot technology, average an increase of 57% in sales and a 35% decrease in returned items.

Fits.me was recently included in Vogue UK‘s Online Fashion 100, their list of the “most influential names and faces from the digital fashion world,” while in 2011 CNBC ranked it as one of the top 20 breakout brands of the year. But with the online retail industry expected to increase 10% annually,  Haldre admits that Fits.me’s greatest challenge will be keeping up.

“On average, it takes six to eight weeks to launch the technology at an online retailer,” he said, “so we’ll have to work hard to introduce the Estonian robots to thousands or even just hundreds of retailers.” [Fashion Mag]

Check out the video below to see the robots in action. And then bow. BOW to your new overlords!

This thick flannel is 100% virgin wool which makes it the perfect transitional item. The printm akes it super versatile so you can mix it under a puffer vest or on top of a hoodie.

While the other guys are in their black or gray peacoats make a statement that transcends seasons.

This super sleek & trim jacket contains a concealed channel-stitched zip-out front-zip placket with a ribbed-knit stand collar for when the temperature drops.

If you know anything about mens trends then you know both camel and toggle coats were seen on an insurmountable number of runways. Mix the two in this great waist length coat.

Stand out in this stunning green jacket with both faux and real fur.

This jacket has a classic silhouette and will never fail any season. The pops of flannel in the hood and brass hardware bring the coat to a modern level.

Besides the super cool latches, this coat offers a big collar that stands up against chilly breezes. Enough said.

This jacket has the look of a tailored blazers but feels like down filled coat.

This jacket is both sporty and on trend.

This jacket plays both the role of a quilted jacked and unconventional blazer.

Find more photos like this on ENVY. THE FASHION NETWORK

LINK LOVE: GQ

Gallery: RUNWAY RUNDOWN: Ermenegildo Zegna Spring 2010 Collection

via GQ

The new Ermenegildo Zegna Couture ad campaign is red hot. The Spanish luxury brand decided to play with an Indian theme for its S/S 09 line. Starring model Andrés Velencoso Segura, this series of photos adds some serious color to well-tailored suits. I’m not exactly sure of the game being played while riding an elephant, but it looks pretty badass to me.

GALLERY: Ermenegildo Zegna Couture S/S 09 Ad Campaign

Thanks to Homotography for the photos.