Beth Ditto claims the leggings she has designed for her plus-sized line ‘Evans’ are going to change the lives of plus-sized women.  The waistline is right under the breasts so it’s smooth and not awkwardly ‘squeezed out.’  I didn’t say it, I just quoted it.

“This is so serious for me – the shapes for a fat person have to be different. Even the stores for big girls get it wrong. With some of the designs, the people from Evans were sceptical but I was like, ‘Trust me.’ Then the model put it on and they were like, ‘Oh, I get it now.’ ”

SOURCE: My Fashion Life

Appealing to a crowd that is normally less represented in the fashion forward market, Beth Ditto is ready to release a capsule collection for Evans. The singer created a line of fashions that are much more directed for sizes 8-12 as opposed to the double zero.

LINKAGE: My Fashion Life

Beth Ditto has been transformed into a limited-edition doll that will promote her upcoming clothing line for the British plus-sized clothing chain Evans. “Ditto’s curves have been translated into pint-sized proportions,” says Vogue UK in its writeup of the doll. Surprisingly, that is possible!

LINKAGE: Jezebel via idolator

Beth Ditto’s clothing line for Evans, that part of the Arcadia group owned by Sir Philip Green, which has been described as the Topshop for the “bigger lady,” will be in stores in late March/early April. Apparently, the campaign is being shot within the next few weeks.

LINKAGE: Fashionista

There are very few celebrity lines I would choose to endorse, but the new plus sized line by Beth Ditto for Evans is uber exciting. The Gossip front woman has always been ready to push style boundaries and women everywhere are in need of a big girl hero, so file this under shit I can’t wait to see.

The size range will fall in the 14-32 area. Beth will also be the face of the line and has secured a nice $400,000 pay day for her efforts.